Your Shoplazza admin overview

Welcome to your Shoplazza Admin Dashboard, your central hub for managing and growing your online store. This guide is designed to introduce you to the array of features available on your dashboard. Understanding these features is a significant step toward confidently managing your Shoplazza store before its official launch.

Upon logging in, you'll land on the Shoplazza Admin Dashboard, which offers a suite of tools designed to set your business up for success.

Home

The Home page is the default home screen page once you've logged into your admin. It is also your landing page where your store's most recent activities are displayed. The Overview feature visualizes the most important metrics you will need to measure the success of your business. In addition, you will also have quick access to fulfill incomplete orders as well as settling payments to complete a credit or debit card purchase.

Orders

After a customer places an order at your online store, it will appear in the Order tab. You can also create orders manually for orders that are created outside of Shoplazza as invoices to send to your customers. All your order information is under the All tab. To learn more about managing different types of orders, click here.

The Orders tab includes the following 4 parts:

Products

In the Products section, you can manage both physical and digital goods, like clothing, electronics, and digital albums. This tab is organized into eight subsections:

Customers

Understanding your customers and interacting with your audience is an important part of taking your business to the next level. Whether your online store has been up and running or it is brand new, you are going to need attention to develop a consistent customer base. The Shoplazza admin features all the useful tools that help you to implement your strategies and ideas into practice. This section provides tools for building a loyal customer base. It includes:

Marketing

You may need to consider the options of utilizing marketing tools that Shoplazza offers to expand the size of your business after you have officially launched your store. The right marketing strategy can help you convert visitors into customers and increase your store's turnover.

Enhance your store's visibility and sales through a variety of marketing tools and activities. Strategically plan marketing campaigns to attract potential visitors and stimulate their purchasing interest, ensuring that your store stands out in the competitive market. Shoplazza provides a range of built-in tools to support your marketing efforts and facilitate seamless online business expansion. The Marketing tab consists of:

Analytics

Analytics and reports offer detailed insights into customers and sales conversion. Shoplazza's overview dashboard visualizes your store's performance with various popular graphs and charts. Switch to the live view mode to discover and monitor real-time sales conversions, shop trends, and checkout regions. It offers real-time data and reports on sales, customer behavior, and more, divided into:

Blog posts

A new customer may not be ready to make their purchase before getting to know more about what you have to offer. Having great blog content is one of the pillar strategies you can implement in your online store to attract more audiences and give your customers more confidence to shop through your collections.

The Shoplazza admin has provided a medium for you to create and organize your blog posts that can be later assigned to your online store. The Blog Posts tab allows you to create and organize content, offering sections for:

Apps

Adding Apps to your online store enables integrations that you can use to automate and expand the functionality of your store. The Shoplazza App store has a variety of e-commerce plugins available, each with its unique features and benefits. Refer to this tab to find apps that have been installed and visit the Shoplazza App store to explore more tools to help you create a successful and thriving e-commerce business.

Sales Channels

The Sales Channel section of your Shoplazza Admin Dashboard is an important element for broadening your store's reach and enhancing its impact in the online marketplace. Here, you have the opportunity to link your store with various platforms, each offering unique ways to boost visibility and connect with different customer segments. Utilizing these channels allows you to diversify your marketing efforts and significantly expand your online presence. The Sales Channel section includes integrations with several essential platforms:

Online store

The Online Store section is your key editing tool for your business. Personalize your store's appearance and features to create a compelling shopping experience. Explore our theme library and choose over 20 stylish templates to help you tailor the look of your store. You can use the online store to create webpages, assign created blogs, and sell your products.

You can customize your online business with these features such as：

Extending the functionality of your store by connecting your online store with installed Apps.
Creating customized menus that help your customers navigate through your store and collections.
Adding product filters to optimize your customer's search results.
Setting up your web pages with 50 more unique theme sections to create engaging content.

The Online Store section is your creative space for designing your store's appearance and functionality, with features like:

Google

Boost your online store's visibility and reach a wider audience by seamlessly integrating with Google. Utilize powerful tools and analytics to enhance your store's performance in search results. Optimize your presence on Google platforms for increased discoverability and a competitive edge in the e-commerce landscape.

TikTok

Tap into the vibrant world of short-form video content with TikTok integration. Elevate your brand presence, leverage creative trends, and connect with a dynamic community. Seamlessly share your products through engaging TikTok content, driving brand awareness and sales for your Shoplazza store.

Facebook

Expand your store's social reach with Facebook integration. Connect with billions of potential customers, showcase products, and run targeted ad campaigns. Leverage the power of social media to drive traffic, engage audiences, and turn Facebook users into loyal customers for your Shoplazza store.

Snapchat

Engage a younger demographic and elevate your store's marketing strategy with Snapchat integration. Leverage multimedia content, including Stories and AR experiences, to showcase products uniquely. Maximize your presence on this platform to captivate audiences and drive conversions for your Shoplazza store.

Settings

The settings page groups various types of features in your Shoplazza admin. Accessing this page gives you the ability to make modifications to parts of your store that will help meet the needs of your business.

There are several important tasks you need to complete before launching your store for your customers such as:

Setting up payment options for customer checkout.
Add a shipping profile to manage shipping rates, taxes, and delivery zones or store locations.
Managing your store policies that outline what customers can expect when purchasing from you.
Configure Store Information and Market Language.
Organize material management for your store.
Explore the activity log for a comprehensive tracking record of Shoplazza operating system events.

It includes 17 parts, such as Store Information, Payments, Taxes, and Shipping:

Your Shoplazza Admin Dashboard is more than just a management tool; it's the cornerstone of your e-commerce journey. Each section is designed to empower you, helping you manage your store efficiently and grow your business in the online marketplace. Embrace these tools and watch your Shoplazza store flourish.