Facebook

Facebook Conversion API help merchants prevent data loss and improve campaign performance.

Facebook Feed

A Facebook Feed is a product Feed in Facebook channel. The Feed allows you to upload products to the Facebook Business Suite efficiently.

Facebook Shop is an easy way for you to create a customized digital storefront across our family of apps. Your shop gives you the ability to inspire your customers and help them find the products that are right for them. Shops are simple to set up, seamless to use, load faster relative to a mobile website and are global in scale.

Facebook Data Assistant

In order to solve the data loss caused by the iOS 14 privacy settings, SHOPLAZZA released Facebook Data Assistant to help merchants. The app can match store order data with the corresponding ad, so that optimization specialists would know how to optimize the ads effect.

Facebook Pixel ID

When creating a Facebook Pixel, Facebook generates a designated Pixel ID. This ID must be embedded on your website for Facebook to track visitor behavioral data.

Facebook Access Token

To enable Facebook Conversion API, you need to provide a Facebook Pixel and Facebook Access Token. This article describes how to obtain a Facebook Access Token.

Facebook Ad Account Registration Guidelines

Things to avoid when opening a Facebook Ad Account.

Facebook Business 1.0 to 2.0

The Current Facebook Business plugin is version 2.0, which links to Facebook's Business Manager, Facebook pages, Ad account, and Facebook Pixel. After it is enabled, it can help users with Pixel code embedding, data reporting, building advertising audiences and measuring advertising results. In addition, Facebook page stores can be automatically created to increase product exposure.

Facebook Data Reporting (Enhanced)

The Facebook Conversion API enhances data reported to Facebook and uses the latest data reporting technology. It is essentially an enhanced version of Pixel. Browser cookies are no longer used to track data, data is obtained directly from the website server. This leads to more stable, accurate, and comprehensive behavioral data. Data sharing level: Standard: If you select Standard, Facebook pixel will only be used to report customer browsing behavior in your online store. The user browser’s ad blocker will prevent Facebook pixel from tracking data. Enhanced: If you select Enhanced, data will be reported from Facebook Pixel and Conversion API. Server data will be reported to Facebook through the Conversion API. The original Pixel can be used as an auxiliary tracker, this will complement and complete reported events to reduce the distance between Facebook and your back office.

Facebook Messenger

Customers can chat directly with your store via messenger once you’ve set up Facebook Messenger.

Facebook Ads Settings

Facebook Conversion Ads

Activate Facebook Pixel and Conversion API(CAPI) manually