Setting up a Meta Ads Manager account is essential for launching ad campaigns, driving store traffic, and increasing conversions. This guide walks you through how to prepare your Meta (formerly Facebook) Page and website to meet ad account requirements, avoid common mistakes, and comply with Meta advertising policies. Whether you're starting fresh or optimizing an existing setup, these steps will help ensure a smooth approval process.
Meta Page self-check
Before submitting your ad account application, review your Meta Page to ensure it meets the platform’s requirements:
1. Complete profile information: Provide a full business introduction, contact details, company name, and location.
2. Relevant visuals: Your Page avatar and banner image should reflect your website and brand identity.
3. Active posting schedule: Maintain a consistent schedule with at least two original, relevant posts per day. Content should align closely with your website’s products and messaging. Avoid reposting third-party material or sharing unrelated content. Increasing post frequency in the 7 days leading up to your application is highly recommended.
4. Engage with your audience: Respond positively to comments and messages to show that the Page is actively managed.
Promotional website self-check
Meta also reviews your website content and structure. A complete, compliant site will improve your chances of approval:
1. Working site navigation: All links and buttons must be functional and direct to the correct pages.
2. Key policy pages: Your website must include the following:
- Terms of service: The business name must exactly match your business license.
- About us: Clearly introduce your company using the same details listed on your license.
- Contact us: Include an email or other valid contact method.
- Return and exchange policy: Specify logistics, shipping timelines, and return conditions, including who covers return shipping.
- Privacy policy: Ensure compliance with data protection standards.
3. Compliant product listings: Do not exaggerate product functionality or promote restricted items. Refer to Meta’s advertising policies for detailed guidelines.
4. Realistic promotions: Avoid excessive discounts. Offers must appear genuine and stay within realistic ranges to avoid being flagged as misleading or deceptive.
5. Use a standard domain suffix: Choose common domain extensions such as .com, .net, or .tech. Avoid unconventional suffixes like .shop or .store, which may raise red flags.
Getting approved for Meta Ads Manager depends on attention to detail and a strong, well-prepared online presence. By following the steps outlined above, you strengthen your chances of passing Meta’s review process and launching successful ad campaigns. Ensure your Meta Page and website reflect a trustworthy, policy-compliant brand to start advertising without delays.
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