Meta | Understanding Meta Pixel Data Tracking Tools in Shoplazza

In today’s digital marketing era, adding tracking features for advertising performance is a key focus for many website operators. In the Shoplazza admin panel, the One Pixel plugin has been successfully integrated to provide you with more comprehensive user behavior data, helping you optimize your ads.

This article will introduce three main methods for installing Facebook Pixel.

Method 1: One Pixel Plugin (Most Common and Recommended)

One Pixel  , developed by Shoplazza, is a tool for managing store pixels in a one-stop manner. It supports installing pixels from platforms such as Facebook, Google, TikTok, and Snapchat. You only need to simply add your Pixel ID to install it in your store, without any complex coding operations.

For the detailed steps on how to bind a Facebook Pixel using the One Pixel plugin, please refer to this tutorial: Create and Install Facebook Pixel on Shoplazza.

Method 2: Facebook Business Plugin (High Account Permission Requirements, Less Commonly Used)

Log in to your Shoplazza admin, go to Sales Channels > Facebook, and you can use the Facebook Business plugin to install Pixel by authorizing your Facebook account.

However, this method requires a high level of account permissions (full administrator control). Accounts opened through advertising agencies usually cannot be successfully authorized.

If your account permissions meet the requirements and you prefer not to use the One Pixel plugin, you can refer to this tutorial for configuration: Facebook Busines Plugin.

Method 3: Code Installation (Slightly Difficult, Less Manageable than One Pixel, Not Recommended)

Facebook usually provides Pixel code for you to integrate Pixel into your store.

After obtaining the code, you can install it in your store using the Custom Code. For detailed instructions, please refer to: How to Set Up Custom Code?