We've integrated the Meta pixel tracking app within the Shoplazza admin, giving you deeper insights into customer behavior and helping you optimize your advertising. This article explores different Metadata tracking tools: the OnePixel app, the Meta data reporting (Enhanced) plugin, and the Manual Activation of Meta Pixel and Conversion API (CAPI) Data Enhancement Reporting. Choosing the right app depends on your specific needs.
OnePixel
The OnePixel app lets you easily manage your Meta Pixels by adding your Pixel ID. Click here for detailed steps on linking your Meta Pixel with OnePixel.
Meta data reporting (Enhanced)
Meta Data Reporting (Enhanced) helps track user data on iOS 14 and later versions, addressing some limitations of OnePixel. This feature enhances reporting for a specific pixel within your linked Meta account.
Setup Instructions: To set up Meta Data Reporting (Enhanced) in your Shoplazza admin, refer to Setting up Facebook data reporting Plugin.
Limitations: Meta Data Reporting (Enhanced) requires the Meta Business app (Meta Business Management Platform). You'll need to ensure your Meta account, the pixel, and the associated page are all under the same Meta account and that your account has the highest level of control. Authorization issues can arise if these criteria aren't met. For example, if an ad agency manages your Meta Business ad accounts, they might hold the highest control, preventing you from authorizing Meta Business for this feature.
Manual activation of Metapixel and conversion API (CAPI) data enhancement reporting
We offer the Manual Activation of Meta Pixel and Conversion API (CAPI) Data Reporting feature to address the Meta Business app authorization limitations with the Meta Data Reporting app. This feature enhances data reporting by linking the pixel ID and access token, supporting up to 20 pixels and simultaneous data enhancement reporting.
CAPI offers more accurate and reliable data, mitigating the impact of reporting restrictions on Apple's iOS 14 and later versions and providing a robust data tracking solution.
Setup Instructions: For instructions on setting up the Manual Activation of Meta Pixel and Conversion API (CAPI) Data Enhancement Reporting in the Shoplazza admin, refer to Activating Facebook Pixel and Conversion API(CAPI) manually.
The Manual Activation of Meta Pixel and Conversion API Reporting and the Meta Data Reporting (Enhanced) plugin have similar effects and functions. We recommend choosing one of these apps.
This information will help you choose the right Meta pixel data tracking tool for your Shoplazza store. Using the right tool ensures accurate data collection, allowing you to optimize your Meta advertising campaigns and drive better results. Consult the linked setup guides for detailed instructions on implementing each option.
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