Your overview dashboard provides a centralized location to view and monitor key information and metrics in one place. It displays real-time or near real-time data, allowing you to have access to the most up-to-date information. Also, you can view visual representations such as charts, graphs, and gauges to present complex data in a clear and easily understandable format.
You can view your store's data by simply navigating to your Shoplazza admin > Analytics > Overview dashboard.
Features of Overview dashboard
Customizable time period
- By default, the dashboard initially shows today's data (from 0:00 to the time of entering the page) based on the store's time zone. You can choose different time periods in the dropdown to view corresponding data or select Custom to select specific dates to form a time period.
Note
When the time range is less than or equal to 3 days, the chart will be presented by hour. When the time range exceeds 3 days, the chart will be presented by day.
Date comparison
- The dashboard compares current data to past data by default. For instance, today's data is compared to yesterday's. In the chart below, the data for the comparison period is presented in a dotted line.
Note
The default view displays "Today's" data. The comparison time period will automatically align with the initial time range set by the user. Though it doesn't have to match, for the most accurate comparison, both periods should be of the same length.
Switching the country/region
Use the dropdown menu to focus on a specific country or region.
Data exporting
Click Export to download an Excel file containing the following data.
- Finance summary
- Visitors converted of online store
- Searches
- Top sales by units sold
- Visitors by location
- Landing page of online store
Note
Some chart data will move to other reports soon. Follow pop-up instructions to find and export them.
Viewing more details
Certain cards within the Overview dashboard feature a See Details button in the top right corner. Click on See Details for a deeper look into the data.
Indicators of Overview dashboard
| Module | Indicator | Definition |
| Trend chart | Total sales | The total amount of placed orders. |
| Orders | The number of orders placed in a given time period. | |
| Sales quantity | The total number of items within the purchased order. | |
| Visitors | Total number of unique users who visited your site in a given time period. | |
| Pageviews | Total views of pages that are currently trending | |
| Conversion rate | Order numbers / Visitors count | |
| Conversion funnel | Conversion rate | Orders Placed / Pageviews |
| Visitors | Total number of customers who visited a specific page in a given time period. | |
| Added to cart | The total add-to-cart count in a given time period. | |
| Reached checkout | The number of unique users reaching the checkout page. | |
|
Added shipping address |
The number of unique users who fill in the delivery address on the Information page and click the "continue to shipping" button. For single-page checkout, this value is the same as "User who submitted payment information". (Data applicable since July 18, 2023) |
|
| Selected shipping method |
The number of unique users who select the shipping plan on the Shipping page and click the "continue to payment" button. For single-page checkout, this value is the same as "User who submitted payment information". (Data applicable since July 18, 2023) |
|
| Add payment info | Number of individuals with recorded checkout information. | |
| Visitors converted | Number of visitors placing orders. | |
| Average order value | Average order value | Total sales / orders. |
| Average units ordered | Average units ordered | The average number of product units per order. |
| Returning customer rate | Returning customer rate | The percentage of customers who have purchased more than once. |
| First-time | The number of customers who have purchased only once. | |
| Returning | The number of customers who have purchased more than once. | |
| Returns | Returns | The sum of the refund amount of the refund order (calculated based on the time when refund is completed) |
| Top products by units sold | Top products by units sold | Top 6 products measured by units sold. |
| Top location by order placed | Top location by order placed | Top 6 countries/regions measured by order placed. |
| Product views rank | Product views rank | Top 6 products measured by pageviews. |
| Top products by add-to-cart | Top products by add-to-cart | Top 6 products measured by the number of add-to-carts. |
| Repurchase sales | Sales | The total sales amount. |
| Repurchase sales | The sales amount gained from customer repurchases. | |
| Repurchase orders | Orders | The total amount of completed orders. |
| Repurchase orders | The number of orders placed from repurchase. | |
| Average price of repurchase orders | Average order value | Total order value / Total orders |
| Average price of repurchase orders | Total repurchase value / Total repurchase orders | |
| Order volume (by payment method) | Number of orders placed with different payment methods. | |
| Order volume (by traffic channel) |
Number of orders attributed to the source of the interactions. Orders from unidentified sources will be recorded as "Others". |
|
| Order volume (by country/region) |
Top 5 countries/regions in terms of the number of converted visitors. Other countries/regions will be recorded as "Others". |
|
| Order volume (by transaction device) |
The volume of orders from different types of devices. Unrecognizable device types will be recorded as "Others". |
|
| Visitors by traffic source |
Number of visitors grouped by the type of traffic source, including social, search, direct, and others. Visitors from unrecognizable traffic sources will be recorded as "Others". |
|
| Visitors by social source | Number of visitors coming from different social sources (E.g. Facebook). | |
| Visitors by search source | Number of visitors coming from different search sources (E.g. Google, Bing). | |
| Number of visitors (by country/region) |
Top 5 countries/regions in terms of the number of visitors. Other countries/regions will be recorded as "Others". |
|
| Number of visitors (by device used) | Percentage of unique users from each accessing device to total visitors count. | |
| Top landing pages by pageview |
Top 6 landing pages measured by pageviews. A landing page is the first page that customers visit on a website. |
|
| Bounce rate | The percentage of visitors who enter the site and then leave to all the pageviews of the site. | |
| Top searches | Top 6 terms measured by searches. | |
Note
- Orders placed using cash-on-delivery are factored into the metrics, while gift card orders are excluded.
- The number of multi-day users is the total number of daily users.
- For the modules related to products, gift card products will not be included.
By familiarizing yourself with the Overview Dashboard and its features, you'll be better equipped to make informed decisions and optimize your online store.
Comments
Please sign in to leave a comment.