Google – Shoplazza Help Center

Google Search Campaign

A Google Search campaign is a type of advertisement that appears on Google’s search engine results pages after someone ‘Googles’ for a specific search term. Let’s imagine we’re looking to have a nice dinner at an Italian restaurant tonight. What do we do? We hop onto Google and type in the search query: ‘Italian restaurants in Amsterdam’ and press enter. If all goes well, we’ll be taken to a page that shows us an X number of results related to our search query. The first results on that page are now showing Google Search Campaigns. These usually show above the organic results and provide helpful information that matches the search. Now, Shoplazza is integrated with the Google Search campaign, which provides another form of advertisement for merchants to expose their products.

Google Audience Manager

By classifying past website visitors and creating an audience list, you can carry out targeted re-marketing advertisements to the users of this list to improve the ads delivery effect. Newly created audience lists will take a while to collect audience data.

Google Display Ads

Display ads use images, videos, text or rich media formats to be placed on the Display Network, which covers 90% of Internet users worldwide. You can also show your ad messages to potential customers at the right time with precise targeting options.

Log in to Google

The Google section is designed to integrate the relevant Google advertising functions and SHOPLAZZA admin so that merchants can have a one-stop advertising experience, and to make Google ads easier, more efficient to use, as well as to help merchants get better advertising results. Note: This section requires Google's authorization to implement multiple platform functions on the same platform.

Create Google Ads Account

「Google Ads」 is the platform for creating and managing your Google Ads. It can be turned on/off and optimized for Advertising. To use the platform, you need to link a payment method, which will be used to pay for the cost of advertising. You can access your Google Ads account through https://ads.google.com/home/. You can also create a Google Ads account using SHOPLAZZA as we are directly integrated with Google. Your Google Ads account on SHOPLAZZA can be used to top up your account balance, as well as make and receive transfers, among other things. Currently, if you top up your account using SHOPLAZZA Google Ads, you will be given an additional 10% of the amount you top up, (you can top up your account as many times as you like!).

GMC Shopping Ad

1.What are shopping ads? If you are a retailer, you can use shopping ads to promote online and local product catalogs to increase traffic to your website or local store and acquire better leads. First, use Google Merchant Center to provide product data and create an ad series in Google Ads. Then use the ad series to create ads that run on Google to show potential customers what you are selling. These ads are known as shopping ads because they are presented in a different, more intuitive advertising format. Unlike text ads, which display only text, shopping ads show users product images, including title, price, and store name. These ads allow customers to fully understand the products on sale before they click on the ads, thus producing better leads for businesses. 2.What is GMC? Google Merchant Center (GMC) is a hub for companies engaged in e-commerce to upload their website information and products to be used as advertising materials by Google Ads. On Google Ads, merchants can use product information uploaded to GMC to create forms such as shopping ads and dynamic remarketing ads. In addition to paid advertising, merchants can also use GMC to enable free listing. 3.What can you do with GMC? If you want to place a shopping ad on Google, you must first set up GMC and upload the product to GMC. As the hub of e-commerce websites and Google Ads, GMC requires merchants to complete the following if they want to place Google shopping ads: Connect your e-commerce site with your GMC account. Upload the product you wish to advertise on your website to GMC. Both website compliance and product data specifications are subject to review by Google Shopping Ads Policy and GMC Guidelines. Link your Google Ads and GMC accounts. Enable shopping ads on Google Ads with products uploaded to GMC. Once the above conditions are met, merchants' products and websites can enjoy the vast traffic that Google attracts every day. GMC can assist merchants in placing shopping ads on Google Ads or in other Google placement channels, such as Free Listing, Buy On Google, and other Google services, to be displayed to potential leads through various paid and free media. 4.Why do you have to use GMC? Google is committed to providing truthful and reliable product information and providing users with the information they need to make informed decisions. Therefore, website and product information must be reviewed through GMC before shopping ads can be published as content to potential leads. 5.Why do I need to use Google on SHOPLAZZA? Although merchants can use GMC to upload products and link their websites, there are limits. Therefore, the Google Shopping ads on SHOPLAZZA can quickly help merchants upload products to GMC, link ad accounts, and enable shopping ads.

GA Global Site Tracking

Google Analytics (GA) is a web traffic measurement service provided by Google. Google Analytics is now the most widely used web analytics service on the Internet. GA can provide users with rich content and various forms of online reports. Users have a 360 view of visitor trends and background information. GA has two versions. The previous version is "Universal Analytics," and the new version is "Google Analytics 4" (GA4). The latest version of Google Analytics was released on October 14, 2020. For details about the differences between the new version and the previous version, see Google's official help center: https://support.google.com/analytics/answer/9964640?hl=en#zippy=%2Cin-this-article

Google Ads Conversion Tracking

Google Ads conversion tracking is a tracking code launched by the Google Ads platform to monitor and measure the effectiveness of advertising. Similar to GA global tracking, it can track key user events on the website. With the help of conversion tracking, users can find out whether the clicks obtained by advertising are effectively converting into valuable customer activities on the website i.e. purchase, registration, and form submission. Its two main functions are: Measure the effectiveness of ads. Provide basis for ad optimization.

Google Merchant Center Sales Tax (U.S Only)

The easiest way to set taxes is through Google Merchant Center Sales Tax, which allows you to set tax rates for each state in the US. In addition, you can specify the tax rate for each product to override the tax rate from your account. Regardless of how you choose to set the sales tax, the tax rate must be the same as the sales tax collected.

GMC Shipping and Returns

When submitting products to Google Merchant Center, merchants need to provide shipping information and indicate how long it will take to receive the products. The system uses the shipping cost indicated for various Google features, including “Shopping ads”, “Details of non-paid items”, and “Buy on Google”.

GMC Appeal

Due to the ambiguity and complexity of Google shopping ads policies and Merchant Center requirements, some information and notices on your website cannot be fully covered by the store precheck. This article aims to provide some reference to reduce the risk of product disapproval and account suspension. Merchants need to modify related content according to the GMC diagnostics. Generally, there are two types of issues: Product disapproval Account suspension