A product feed is a file that contains a series of products you want to promote through the Google Merchant Center (GMC). This feed includes essential details about your products, such as titles, descriptions, images, prices, and other attributes. When adding products, you must assign specific attributes to each one, helping organize and categorize them effectively.
By uploading a product feed to GMC, you can manage how your products appear across various Google platforms, including Google Search, Google Shopping, and more. This article will guide you through the process of creating, uploading, and updating your product feed, ensuring your products are correctly displayed and easily discoverable by potential customers.
Creating the feed
Uploading your product data to the Google Merchant Center requires creating a feed that submits data to the Merchant Center.
1. Add Feed: Log in your Shoplazza admin, click Products > Product Feed > Add Feed.
2. Generate Feed: Fill in the required settings for your feed, including naming the feed (visibile only to you), selecting Google as the channel, using the default domain, choosing the products to include, and setting the sync mode. These settings ensure your feed is properly configured for submission to GMC.
3. Copy feed URL: Once the feed is generated, locate the feed URL in the generated Feed column. Click the Copy icon to copy the Google Products Feed URL. This URL will be used later when uploading your feed to GMC.
Uploading the feed
Uploading feeds in the Merchant center is a key link between shoplazza and GMC. Once your feed is added and approved, it allows control over the visibility of products across various Google platforms.
1. Add products: In your Merchant Center account , navigate to Products > Add products on the left navigation panel. This opens the page where you can add new products using your feed.
2. Paste feed URL: Select Add products from a file option. Paste the Google Products Feed URL you copied from your Shoplazza admin into the designated box, and click the Continue button. This action uploads your product feed to GMC.
3. Google review: Once the feed is uploaded, you will see a message stating “Your products are updated.” This indicates that your products have been added to GMC. Google will then review these products for any issues, which typically takes 3-7 days. If the status shows “Needs attention,” click on it to view and fix any problems identified by Google.
Note
If you prefer using the Content API to upload products to GMC, refer to the Content API for Shopping documentation for detailed instructions.
Updating the feed
To ensure newly added products in the Shoplazza admin are synchronized with your GMC admin, the product feed is automatically updated every 12 hours. For immediate synchronization, follow these steps:
1. Add collection: Log in your Shoplazza admin > click Products > Product Feed, click Edit in the original Google Products Feed URL, and then select Add collection.
2. Immediate update: After adding the collection, click the Update Now button to synchronize the new products with GMC immediately.
3. Back to GMC admin: Return to the GMC admin and click Products > All Products > View data sources to verify that the feed has been updated.
4. Update GMC admin: Click the Update button in GMC to sync the newly added collection. There may be a short delay before new products appear.
Note
If you initially generate the Google Products Feed URLs for all products, after adding new products in your GMC admin, go to Product > Product Feed in your Shoplazza admin, and immediately update the products in the feed URL. After the update is completed, go to the GMC admin to manually update.
Viewing feed processing results
After uploading your product feed to Google Merchant Center (GMC), it is essential to review the processing results to ensure your products meet Google’s requirements and are correctly listed. Check the processing results and make necessary adjustments based on Google’s recommendations.
1. Processing results: After uploading the product feed, check the processing results by clicking Products > Needs attention in the GMC admin. Review the results and make any necessary corrections.
Note
Using product uploads to GMC helps conduct store and product pre-inspection audits, effectively improving the pass rate of GMC products. Prioritize the one-click upload feature of Shoplazza's product pre-check for a more efficient process.
By following these steps, products will be effectively uploaded to GMC, ensuring accurate and appealing presentations across Google platforms. Utilizing feed files accelerates the upload process, making it a key strategy for promoting store products. This method attracts more customers, enhances their shopping experience, and drives increased revenue for the store.
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