GMC Shopping Ads | Store Policy Content Guidelines

Integrating your Shoplazza store with Google Merchant Center (GMC) requires your store to meet specific policy content standards. Google enforces strict reviews to ensure high-quality shopping experiences and ad performance. Use this guide to optimize your store content and increase your chance of passing GMC review.

This article outlines the required policy pages, key content checks, suggested elements, and common issues to avoid.

Contact Information (Contact Us)

Add valid contact details to build trust and meet GMC standards.

Google requires that your website includes clear and accessible contact information. You must provide at least one of the following:

Phone number (no country code restrictions):

Example: 182XXXX0000

Email address:

Example: service@shoplazza.com

Additional recommendations:

Include your business address, preferably matching your business license information.
Ensure the address can be verified through Google Maps.

Avoid:

Only providing a contact form without any direct contact information.
Using image-based contact information that may prevent Google’s system from verifying details.

Shipping Policy

Clearly communicate your store’s shipping details and supported regions.

Your shipping policy should contain:

Country names written in full (capitalized), for example:
- United States / USA / US / America
- United Kingdom / UK / Britain
- Japan, France, Germany
If you ship globally, include phrases such as:
- All countries
- All areas
Accurate shipping timeframes.
Complete details about shipping fees.

Avoid:

Missing shipping time or fee information.
Listing shipping countries that differ from your GMC backend settings.

Privacy Policy

Clearly explain how you collect and use customer data.

Your privacy policy should include:

Privacy-related keywords and detailed explanations on data collection and usage.
At least one direct contact method:
- Email: service@shoplazza.com
- Phone: 182XXXX0000
Business address (same recommendation as Contact Information).

Avoid:

Incomplete or missing privacy policies.
Missing or unverifiable contact information.

Payment Policy

Outline your payment methods and processes.

Your payment policy should include:

Clear keywords describing accepted payment methods.
A full list of supported payment options.
A step-by-step description of your store’s payment process.

Avoid:

Listing payment methods not actually supported in your store.
Missing payment details entirely.

Terms of Service

Clearly define user rights, obligations, and store policies.

Your Terms of Service should cover:

User rights and responsibilities.
Scope of services provided.
Store usage rules.
Liability disclaimers and legal responsibilities.

Avoid:

Vague, missing, or incomplete terms.

Return & Exchange Policy

Provide transparent return and refund rules.

Your return policy should include:

Clear timelines and fees for returns/exchanges.
Contact information:
- Email: service@shoplazza.com
- Phone: 182XXXX0000
Business address.
Return conditions and eligibility requirements.
Step-by-step explanation of your return process.

Avoid:

Missing return policy.
Vague conditions that may trigger GMC review failures.

Reference Resources

For detailed policy guidelines, refer to official Google Merchant Center resources:

Google Merchant Center reviews focus on whether your website content is accurate, complete, and easy to verify. Avoid using images instead of text for critical information, and make sure your policies are clear, transparent, and accessible to shoppers.