A domain is a URL or web address your customers use to find your store online. When you signed up for Shoplazza, your online store was automatically assigned a myshoplazza.com URL. If you want to change the web address displayed to customers while they browse your online store, you need to use a custom domain, such as www.example.com. You can use domains that you buy from any third-party domain provider. A domain that matches your brand can help you build trust in your online store. After you add a domain to Shoplazza, you manage your domain settings for your online store on the Domains page in your Shoplazza admin.