Installing the right apps can transform your store's performance by improving functionality, enhancing the customer experience, and guiding visitors toward checkout. Shoplazza’s App Store offers a wide selection of tools designed to meet different business goals, such as personalization, search optimization, marketing automation, and trust-building. This guide highlights essential apps that help you stand out in a competitive market and significantly increase your conversion rate.
Smart tools for personalization and optimization
These apps personalize the shopping experience, making it easier for customers to discover products, complete purchases, and stay engaged. By automating product suggestions, search functionality, and payment recovery, you can create a smoother journey that leads to higher conversion rates.
1. Intelligent product recommendations: The Intelligent Product Recommendation app allows you to suggest relevant products based on customer behavior across eight different scenarios. You can manually select which products to highlight or enable automated recommendations that match each shopper’s preferences. This helps increase product exposure and encourages more purchases. For setup guidance, refer to the Intelligent Product Recommendation help articles.
2. Smart product search: The Smart Product Search app improves product discoverability by helping customers find exactly what they’re looking for. This app enhances the search experience and helps boost product visibility and engagement. For implementation guidance, refer to the Smart Product Search help articles.
- Search terms: Show popular keywords, recent history, and intelligent suggestions to deliver more relevant results.
- Filters: Enable detailed filtering and sorting options on the search results page (available with Nova2023 themes).
3. Smart retry: The Smart Retry feature automatically detects and retries failed payment attempts that are likely to succeed, helping you recover lost sales without disrupting the customer experience. It reduces friction during checkout and improves your store’s payment conversion rate. To learn more, see Card Advanced Settings: Optimize your payment process.
Visual enhancements and urgency tools
Adding real-time cues and interactive design elements can elevate your store’s shopping experience. These apps build trust, create urgency, and guide customers toward completing their purchases.
1. Booster & Store Conversion: The Booster & Store Conversion app introduces a range of visual features, including product labels, add-to-cart animations, checkout countdowns, cart timers, and trust badges. These elements help create a lively and persuasive environment that motivates customers to act. For setup instructions, refer to the Booster & Store Conversion help article.
2. Sales pop: The Sales pop feature displays real-time notifications showing recent purchases made by other customers. These subtle pop-ups act as social proof, helping to build trust and create a sense of urgency that encourages shoppers to make a purchase. To learn more about enabling this feature, refer to Setting up Sales pop.
3. Add to Cart setting app: The Add to Cart setting app keeps the Add to Cart button visible as users scroll through product pages. This small but impactful feature makes it easier for customers to take action without having to scroll back up, improving convenience and supporting a smoother buying journey. For setup instructions, refer to Setting up the Add to Cart setting app.
Marketing conversion
These apps help drive more purchases through targeted promotions, strategic incentives, and personalized campaigns. Whether you're offering discounts, bundling products, or building long-term engagement, these tools are designed to increase conversions at key moments.
1. Discount for Payment Methods: The Discount for Payment Methods app allows you to offer targeted discounts based on the customer’s selected payment method at checkout. This gives you more control over payment preferences, reduces transaction fees, and boosts your store’s conversion rate. For setup guidance, refer to Discount for Payment Methods App.
2. Marketing activities: In your Shoplazza admin, you can access built-in tools to launch various types of promotions.
You can also enhance your strategy by using dedicated marketing apps such as:
- Discount with Purchase: The Discount with Purchase app allows you to offer a free item or extra discount when customers meet specific conditions, such as spending a minimum amount.
- Bundle Sales: The Bundle Sales app lets you group multiple products into a bundle at a discounted price to increase average order value.
- Combined Variants: The Combined Variants app allows you to showcase related product styles as a single listing, encouraging customers to explore and buy product combinations.
3. Popups and gamified promotions: In addition to traditional promotions, you can use interactive popups and spin-to-win features that create a more engaging experience. The Omnisend app enables you to collect emails, trigger follow-up campaigns, and build customer relationships with personalized messaging. You can also use Privy to add gamified elements such as turntables or spin-to-win promotions that encourage participation and drive conversions. To get started, refer to Registering and installing Privy: Spin to win in your Shoplazza admin.
4. Email marketing: Email marketing allows you to deliver promotional messages or brand updates directly to your target audience. It helps you build lasting relationships with customers, improve brand recognition, and drive sales growth. You can browse a variety of tools in the Email marketing category on the Shoplazza App Store . For expert guidance on planning, sending, and optimizing campaigns, refer to EDM Strategies & Best Practices.
5. Affiliate marketing: Affiliate marketing allows you to partner with bloggers, influencers, and digital content creators who can promote your products to a wider audience. This strategy helps expand your store’s reach, increase brand visibility, and drive new traffic through referral-based promotions. You can explore available tools in the Affiliate programs category on the Shoplazza App Store . For setup and best practices, refer to the Affiliate Marketing help articles.
Trust enhancement apps
Building trust is essential for converting new visitors into loyal customers. These apps help you reinforce credibility through recognizable payment methods, loyalty incentives, and social proof.
1. Payment Messaging: The Payment Messaging app displays payment method icons and installment information directly on product pages. This helps reassure customers by showing which payment options are available and whether flexible terms are offered, reducing hesitation at checkout. For setup guidance, refer to Setting up the Payment Messaging app in your store.
2. Loyalty and rewards programs: Shoplazza integrates a variety of loyalty apps that allow you to reward returning customers, encourage referrals, and strengthen long-term engagement. You can explore available tools in the Loyalty and rewards category on the Shoplazza App Store . Two of the most commonly used apps include:
- Lily – Loyalty Points and Rewards: The Lily app lets you create flexible rewards programs based on points earned from purchases or referrals, helping to improve customer retention and repeat purchases.
- Stamped Loyalty & Referrals: The Stamped Loyalty & Referrals app offers advanced features such as tiered VIP levels, referral incentives, and customizable point rules.
For an overview of these tools and how they compare, refer to Breaking down the top loyalty programs: Buy & refer, Lily, and Stamped Loyalty, or browse more resources in the Loyalty and Rewards help articles.
3. Trustpilot Reviews: The Trustpilot Reviews app integrates the trusted third-party review platform directly into your store. You can display customer reviews on product and landing pages to boost credibility, and automatically send service and product review invitations to increase engagement. For setup instructions, refer to Setting up the Trustpilot Reviews app.
4. Instagram Show: The Instagram Show app lets you sync and display posts from your brand’s Instagram feed directly on your store. This adds fresh, visually engaging content that builds trust and social proof while reinforcing your brand identity. For setup instructions, refer to Setting up the Instagram Show app.
Customer interaction and support
Real-time communication plays a key role in answering customer questions, easing purchase hesitation, and improving the overall shopping experience. These chat apps help you connect with customers directly and provide instant support when it matters most.
1. Salesmartly: TheSalesmartly app allows you to manage conversations, offer real-time support, and track user behavior to personalize interactions. It’s a powerful way to engage visitors, reduce bounce rates, and increase conversions.
2. JivoChat Live Chat: The JivoChat Live Chat app offers a multichannel communication platform, enabling you to chat with customers via website, email, Facebook Messenger, and more — all from one place.
For more guidance on setting up these tools, refer to the Online Chat help articles.
Order and shipping management
Providing reliable after-sales service and clear shipping information helps build trust, reduce disputes, and improve the overall customer experience. These features support transparency and protect both your business and your customers.
1. Worry-Free Purchase: The Worry-Free Purchase app adds a layer of security for your customers by offering compensation in the event of package loss, delay, or damage during shipping. This third-party service enhances your after-sales support and builds trust between your store and international shoppers.
Enabling this service can have a significant impact on performance:
- Boost overall conversion rates by up to 18.75%, with checkout conversion rates increasing by up to 35%.
- Reduce order dispute rates by up to 50% by providing a reliable solution that compensates customers without the need to file a dispute.
For more details, refer to the Introduction to the Worry-Free purchase app.
2. Shipping tracking: Real-time tracking keeps customers informed about the status of their orders, reducing the number of support inquiries and increasing trust. This tool improves transparency and supports better purchase decisions, leading to more repeat business. To see which tools are available, visit the Shipment Tracking help articles.
Implementing the right apps across your store can significantly improve the shopping experience, build customer trust, and drive long-term growth. Whether you're looking to personalize recommendations, streamline communication, or boost engagement through marketing tools, these essential apps give you the flexibility and power to convert more visitors into loyal customers.
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