Discounts | Overview of Discount Types in Shoplazza

Discounts are one of the most effective tools in Shoplazza for boosting sales, attracting new customers, and improving your store’s conversion rates. With Shoplazza’s centralized and flexible discount system, you can manage a wide variety of promotions in one place and tailor each campaign to fit your business goals.

Whether you're planning a flash sale, rewarding repeat customers, or promoting volume-based purchases, Shoplazza supports strategic combinations of discount types to help you maximize impact and stay competitive.

Getting Started

Access the Discounts section in your Shoplazza admin and click Create discount to start creating and managing campaigns that align with your business goals.

Available discount types

Shoplazza offers a wide range of discount options designed to support different marketing scenarios. Below is an overview of each type and how it can be used.

Order-Level discounts

These discounts apply to all qualifying products in the customer’s cart. They are ideal for storewide campaigns and promotions that do not target specific products.

Amount off discount code

Example: Get $10 off when customers purchase any two items in your store.

Percentage discount code

Example: Enter code SAVE10 at checkout to receive 10% off the entire order.

Fixed amount discount code

Example: Spend $100 and get $10 off. This discount applies to the whole cart once the spending threshold is reached.

These promotions are effective for increasing average order value across your entire product catalog.

Product-Level discounts

These discounts apply only to specific products or collections. They are great for promoting selected items, increasing average order size, or encouraging bundle purchases.

Flash sale promotion

Example: Get 30% off selected items for 48 hours. Use this for short-term urgency-based sales.

Amount off product discount

Example: Buy two units of the same product to receive $10 off. Ideal for upselling or promoting seasonal items.

Nth item discount

Example: Get 50% off your second item. Perfect for driving bulk purchases or encouraging product pairing.

Percentage discount code for selected products

Example: Use code EXTRA10 to get 10% off selected shoes. Useful for collection-specific deals.

Fixed amount discount code for selected products

Example: Use code SAVE20 to get $20 off selected bags. Helps move targeted inventory quickly.

Buy X Get Y

Example: Buy one pair of shoes and get a pair of socks for free. A popular choice for bundling related products or clearing slow-moving stock.

These options allow for more targeted discount campaigns based on specific products or collections.

Shipping Discounts

Shipping promotions are a powerful incentive for customers to complete their purchase, especially in cross-border transactions.

Free shipping code

Example: Enter code FREESHIP to get free shipping on orders over $199.

Shipping discounts can be combined with product or order-based campaigns to reduce cart abandonment and increase order value.

Once you're familiar with the types of discounts available in Shoplazza, the next step is selecting the right promotion method for your campaign. Learn more: Discount | Understanding Discount Types and Methods

Shoplazza provides a powerful and flexible discount system to support your marketing strategy. Whether you're offering sitewide deals, promoting selected products, or incentivizing purchases with free shipping, these tools help you boost sales, increase order value, and convert more customers.