Now that your store is live, it’s time to start attracting visitors and converting them into customers. Shoplazza provides several built-in tools to help you promote your products, connect with customers, and grow your brand. This step is optional, but it's a great place to begin exploring your post-launch marketing options.
Promote your products through sales channels
You can connect your store to major platforms like Facebook, TikTok, and Google to reach a wider audience. These integrations allow you to sync your product catalog, run ads, and even enable direct purchases through social platforms.
To explore your options, visit the Sales Channels category in the Help Center.
You'll find detailed guides on how to:
You can access these integrations by going to Sales Channels in your Shoplazza admin.
Run promotions from your admin
Shoplazza’s built-in marketing tools make it easy to promote offers and engage your audience directly from your admin panel:
Discount campaigns – Offer coupon codes, free shipping, or limited-time deals
Pop-ups – Display promotional messages or announcements that appear while customers browse your storefront
Affiliate marketing – Use third-party apps to create a referral program with influencers, creators, or brand advocates
Track performance and optimize
As you begin running promotions or connecting new sales channels, it’s important to track how they perform. Shoplazza supports common tracking tools such as:
Facebook Pixel – Track ad performance and conversions from Facebook
TikTok Pixel – Monitor user behavior from TikTok and improve ad targeting
Also view traffic and order insights using Reports under Analytics in your Shoplazza admin.
Start simple and build over time
You don’t need to do everything at once. Start with a simple campaign, like a welcome discount or a product spotlight, and expand as you get more comfortable. Over time, you’ll learn what works best for your audience and your store.
Comments
Please sign in to leave a comment.