Switching to a new cross-border e-commerce platform is a major milestone in your business growth. Migrating to Shoplazza can improve operations, lower costs, and expand your capabilities. Before making the move, assess your business needs, identify gaps in your current platform, and explore areas for improvement. Conduct market research to align your transition with customer expectations and future goals.
Migration options
Shoplazza offers flexible subscription plans and an intuitive platform that helps reduce operational costs. Merchants typically fall into one of two migration paths:
- Switching platforms without changing domains: Keep your original domain and move only the backend infrastructure to Shoplazza.
- Full migration with a new domain: Launch your store entirely on Shoplazza with a new domain.
Migrating your e-commerce platform
Migrating to Shoplazza unlocks new capabilities and streamlines your operations.
- Feature-rich platform: Shoplazza supports localized payment gateways, customizable checkout pages, and integration with third-party apps to enhance flexibility and automation.
- User-friendly interface and themes: Improve customer experience using professionally designed themes and Shoplazza’s built-in theme editor. Refer to the Theme Customization Guide for more details.
Before you begin
Migrating a store can affect search engine rankings and store visibility. These steps help reduce disruption and support a smooth transition.
1. Back up your data: Export orders, customer information, product listings, and website content. Use built-in tools like Exporting and importing products and Importing customer information.
2. Confirm your needs: Take advantage of Shoplazza’s trial period to explore features, test for any limitations, and consult the Help Center or support team to get answers early on.
3. Make a plan: Outline your migration process including website development, data transfer, testing, and launch. Track progress closely to catch and resolve issues quickly.
Be prepared
Follow these steps to configure your new store and prepare it for launch:
1. Register a Shoplazza account
2. Create a Shoplazza trial store
3. Upload or import your products
4. Decorate your store using the theme editor
5. Choose and set up a payment service provider
6. Configure logistics and shipping settings
7. Set up tax rules
8. Resolve your domain name using the DNS resolution guide.
For a full walkthrough, visit the Merchant Onboarding Guide.
Strategies for continued growth
To reduce downtime, keep your original store active while building your new store in the background. Once your Shoplazza setup is complete, update your DNS settings to direct traffic to your new store.
If traffic temporarily decreases after migration, these strategies can help:
1. Manage URL changes: If your new store uses a different URL structure, configure 301 redirects from old pages using the URL redirects guide. This helps preserve search engine rankings and visitor access.
2. Maintain consistent content: Avoid making major content changes during migration. Keep your new store’s content closely aligned with your old store to prevent drops in SEO performance.
3. Avoid extended downtime: Plan your switch during low-traffic hours and notify customers in advance to minimize disruption.
4. Thoroughly test your store: Review every link, form, product page, and checkout function in a test environment before going live. This helps prevent technical issues that could turn customers away.
5. Promote your relaunch: Announce your new store to existing customers via email, blog posts, or social media campaigns. For faster indexing, install the Sitemap Generator app and submit your sitemap.
Migrating to Shoplazza positions your business for improved performance, easier management, and sustainable growth. Get started with Shoplazza today and make your store migration smooth and rewarding.
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