Changing the market default language (for multi-market merchants)

Adapting your online store to match the language preferences of your target market is a strategic step for businesses looking to expand their reach. This is particularly important for multi-market merchants who aim to engage effectively with customers in various regions. In this guide, we’ll show you how to change your store’s default language from English to German through your Shoplazza admin. This adjustment can significantly enhance the shopping experience for your customers and could potentially boost your sales.

Adding markets for your store

1. From your Shoplazza admin > Settings > Markets, click Add market and add Germany as your new market.

2. Once added, click Save.

Adding the language of the new target market

1. From your Shoplazza admin > Settings > Language , click on Add Language.

2. Search and check the German language. Click Done to add this language to the list.

3. Once added, click the toggle switch to enable it.

Configuring language to the market

1. From your Shoplazza admin > Settings > Markets, find Germany in the market list, and click Manage.

2. In the Domains and languages section, click Manage.

3. Choose the Subfolder and enter your custom market suffix in the box. Once confirmed, click Save.

4. Return to the Domain and Language Settings page. In the Languages section, check the URL style for the market's language and click Add Language.

5. Check German in the pop-up window and click the Done button.

6. Here German is allocated to the German market.

Configuring market default language

1. Click Set as default in the German column.

2. When you see the Default label next to German, you've successfully changed the market language from English to German.


  • If the main market of your store changes, simply adjust the default language in the Primary Market. The store's overall default language is aligned with the main market's setting.
  • For changes in the default language within the Multilingual Settings   app, follow the aforementioned steps for the Primary Market.

Updating your market's default language is a straightforward process that really opens up your store to a wider audience. It's all about connecting better with your customers and making sure everyone feels welcome. By making these changes, you're not just tweaking settings; you're building bridges with your diverse customer base and enhancing their shopping experience. Remember, it’s these thoughtful touches that can make a big difference in how your store is perceived and how well it performs.

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