Google Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. When a customer completes a conversion on your website, you may receive first-party customer data such as an email address, name, home address, and/or phone number. This data can be captured in your conversion tracking tags, hashed, sent to Google in its hashed form, and then used to enhance your conversion measurement.
Steps
1. From your Shoplazza Admin > head over to Marketing > Google. Switch over to the Function tab and click Conversions.
2. Click to Enable the Enhanced Conversion.
3. Sign in to your Google ads account , click Tools & Settings > Conversions.
4. Here you will select your Conversion action.
5. In the Enhanced conversions section at the bottom, click Turn on enhanced conversions and select Google tag or Google Tag Manager to set up enhanced conversions. Click Next after selecting.
6. Now enter your website URL, and click on CHECK URL to check your website for a Google tag.
7. Choose JavaScript type and select Email, Phone, Name and Address.
Fill in the following values as shown below. You can also copy and paste them into the corresponding box.
|
|
enhanced_conversion_data.email |
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Phone |
enhanced_conversion_data.phone_number |
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First name |
enhanced_conversion_data.first_name |
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Last name |
enhanced_conversion_data.last_name |
|
Street |
enhanced_conversion_data.home_address.street |
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City |
enhanced_conversion_data.home_address.city |
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State/Province |
enhanced_conversion_data.home_address.region |
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Country/region |
enhanced_conversion_data.home_address.country |
|
Postal code |
enhanced_conversion_data.home_address.postal_code |
After setting up the enhanced conversions, you can improve the accuracy of your conversion measurement and unlock more powerful bidding.
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