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Google Enhanced Conversion

1. Start here: SHOPLAZZA admin > Marketing > Google > Google Ads conversion tracking.

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2. Enable the Enhanced Conversion.

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3. Go to ads.google.com, click Tools & Settings > Conversions

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4. Select your Conversion action.

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5. Select Turn on enhanced conversions, select Global Site Tag or Google Tag Manager, enter your website URL,  and click on CHECK URL.

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6. Select the Global site tag.

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7. Select Email, Phone, Name and Address and choose JavaScript type, fill in the following values in turn.

  • Email
    • enhanced_conversion_data.email
  • Phone 
    • enhanced_conversion_data.phone_number
  • First name
    • enhanced_conversion_data.first_name
  • Last name
    • enhanced_conversion_data.last_name
  • Street
    • enhanced_conversion_data.home_address.street
  • City
    • enhanced_conversion_data.home_address.city
  • Stete/Province
    • enhanced_conversion_data.home_address.region
  • Country/region
    • enhanced_conversion_data.home_address.country
  • Postal code
    • enhanced_conversion_data.home_address.postal_code

8. Click Save.

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9. Click Confirm to enable the enhanced conversion.

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