Activating Facebook Pixel and Conversion API(CAPI) manually

Enhancing your Facebook advertising campaigns with the right tools can significantly impact their effectiveness and reach. Facebook Pixel and Conversion API (CAPI) are designed to offer these enhancements, allowing you to gather more detailed data about your campaigns. Specifically, CAPI stands out for its ability to track offline conversions, enabling you to tailor your advertising strategies based on tangible, real-world results. This not only optimizes your ad campaigns but also provides a comprehensive view of how your Facebook ads are influencing your business's performance.

To make the most of these tools, follow these straightforward steps to activate Facebook Pixel and Conversion API manually from your Shoplazza admin:

Steps

1. From your Shoplazza admin > Facebook, scroll down to Activate Facebook Pixel and Conversion API manually for enhanced data reporting and click Activate manually.

2. In the pop-up, enter your Pixel ID and Access Token, then click Confirm.

Note

To find your Facebook Pixel ID, please visit here for more details.
To acquire your Access Token, please visit here for more details.

3. Once CAPI is set up, you can also add pixels to create custom audiences, track conversions, and optimize your ad campaigns based on user behavior.

By following the above steps, you can easily activate Facebook Pixel and Conversion API manually in your Shoplazza admin. Both Facebook Pixel and Conversion API are powerful tools that can help you optimize your Facebook ad campaigns and track your overall business performance. Once activated, they will provide valuable insights into customer behavior, enabling you to refine your marketing strategies and enhance your Shoplazza store's profitability.