If you manage a distribution team, after joining the Shoplazza Affiliate Program, you can create and assign multiple sub-referral links to your team members. Shoplazza allows you to add UTM parameters to each sub-referral link to identify which distributor holds the link and which promotion channels it is delivered on. You can easily track the distribution effectiveness of distributors or promotion channels by simply distributing the referral link.
Topics in this article
1. Configure UTM parameters
Shoplazza provides you with the most common types of UTM parameters on the market. When you set UTM parameter values for the referral link, you can refer to the following usage.
UTM parameter type |
Parameter Description |
Suggested Use in Affiliate Distribution |
Example of Use |
utm_campaign |
Campaign name |
Identify your distribution campaign plan |
utm_campaign=XXX This invite link is served in a XXX event |
utm_source |
Campaign source |
Identifies the promotion channel of the referral link |
utm_source=facebook The promotion channel of this referral link is Facebook utm_source=youtube The promotion channel of this referral link is YouTube |
utm_medium |
Campaign medium |
Identifies the type of promotion medium |
utm_medium=qrcode This referral link is presented as a QR code utm_medium=shortlink This referral link is presented as a shortlink |
utm_content |
Campaign content |
Identifies the referral content of the referral link |
utm_content=wxq11 This referral link is directly recommended in the 11th WeChat group utm_content=storebuildingarticles The referral content of this referral link is a website building article |
utm_terms |
Campaign keywords |
Identifies the distributor to whom the referral link belongs |
utm_terms=simon The holder of the referral link is the distributor Simon utm_terms=archer The holder of the referral link is the distributor Archer |
2. Track distribution effectiveness
As long as a visitor visits the UTM referral link, or completes the registration and paid conversion through the link, you can identify which promotion channel and which distributor contributed at the overview data board in Partner Center.
Shoplazza provides you with an intuitive pie chart analysis to inform you of the contribution ratio of different promotion channels/distributors, which is convenient for your subsequent tuning.
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