Advanced

If you manage a distribution team, after joining the Shoplazza Affiliate Program, you can create and assign multiple sub-referral links to your team members. Shoplazza allows you to add UTM parameters to each sub-referral link to identify which distributor holds the link and which promotion channels it is delivered on. You can easily track the distribution effectiveness of distributors or promotion channels by simply distributing the referral link.

1. Configure UTM parameters

Shoplazza provides you with the most common types of UTM parameters on the market. When you set UTM parameter values for the referral link, you can refer to the following usage.

UTM parameter type	Parameter Description	Suggested Use in Affiliate Distribution	Example of Use
utm_campaign	Campaign name	Identify your distribution campaign plan	utm_campaign=XXX This invite link is served in a XXX event
utm_source	Campaign source	Identifies the promotion channel of the referral link	utm_source=facebook The promotion channel of this referral link is Facebook utm_source=youtube The promotion channel of this referral link is YouTube
utm_medium	Campaign medium	Identifies the type of promotion medium	utm_medium=qrcode This referral link is presented as a QR code utm_medium=shortlink This referral link is presented as a shortlink
utm_content	Campaign content	Identifies the referral content of the referral link	utm_content=wxq11 This referral link is directly recommended in the 11th WeChat group utm_content=storebuildingarticles The referral content of this referral link is a website building article
utm_terms	Campaign keywords	Identifies the distributor to whom the referral link belongs	utm_terms=simon The holder of the referral link is the distributor Simon utm_terms=archer The holder of the referral link is the distributor Archer

2. Track distribution effectiveness

As long as a visitor visits the UTM referral link, or completes the registration and paid conversion through the link, you can identify which promotion channel and which distributor contributed at the overview data board in Partner Center.

Shoplazza provides you with an intuitive pie chart analysis to inform you of the contribution ratio of different promotion channels/distributors, which is convenient for your subsequent tuning.