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If you manage a distribution team, after joining the Shoplazza Affiliate Program, you can create and assign multiple sub-referral links to your team members. Shoplazza allows you to add UTM parameters to each sub-referral link to identify which distributor holds the link and which promotion channels it is delivered on. You can easily track the distribution effectiveness of distributors or promotion channels by simply distributing the referral link.

Topics in this article

1. Configure UTM parameters

Shoplazza provides you with the most common types of UTM parameters on the market. When you set UTM parameter values ​​for the referral link, you can refer to the following usage.

UTM parameter type

Parameter Description

Suggested Use in Affiliate Distribution

Example of Use

utm_campaign

Campaign name 

Identify your distribution campaign plan

utm_campaign=XXX

This invite link is served in a XXX event

utm_source

Campaign source 

Identifies the promotion  channel of the referral link

utm_source=facebook

The promotion channel of this referral link is Facebook

utm_source=youtube

The promotion channel of this referral link is YouTube

utm_medium

Campaign medium

Identifies the type of promotion medium

utm_medium=qrcode

This referral link is presented as a QR code

utm_medium=shortlink

This referral link is presented as a shortlink

utm_content

Campaign content

Identifies the referral content of the referral link

utm_content=wxq11

This referral link is directly recommended in the 11th WeChat group 

utm_content=storebuildingarticles

The referral content of this referral link is a website building article

utm_terms

Campaign keywords

Identifies the distributor to whom the referral link belongs

utm_terms=simon

The holder of the referral link is the distributor Simon

utm_terms=archer

The holder of the referral link is the distributor Archer

 

2. Track distribution effectiveness

As long as a visitor visits the UTM referral link, or completes the registration and paid conversion through the link, you can identify which promotion channel and which distributor contributed at the overview data board in Partner Center.

Shoplazza provides you with an intuitive pie chart analysis to inform you of the contribution ratio of different promotion channels/distributors, which is convenient for your subsequent tuning.

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