Google Merchant Center (GMC) lets you manage how your in-store and online product inventory appears on Google. With merchant solutions, you can reach hundreds of millions of people looking to buy products like yours each day. Google will connect you with the right customers across Search, Shopping, YouTube and the web. You can use product information uploaded to GMC to create forms such as shopping ads and dynamic remarketing ads. In addition to paid advertising, you can also use GMC to enable free listings. Google Shopping ads on Shoplazza can quickly help you upload products to GMC, link advertising accounts, and enable shopping ads. Before you can get started on linking to a GMC account, you will first need to create your GMC account. If you don't have an existing account click on Create new account.
1. From your Shoplazza Admin > Marketing > Google > switch to the Functions tab and under Campaign Creation, click on Shopping Campaign.
2. Select Google Merchant center account from the drop down option and choose a country/region where you want to advertise your products and then click on Link.
3. After connecting your account, you can complete GMC settings(if it's required) and use Shoplazza tools and features to launch shopping ads.