OnePixel | TikTok Event API

The TikTok Event API provides a reliable way to connect your marketing data directly to TikTok, whether it comes from servers, websites, apps, or CRM systems. This integration helps you collect accurate data and improve the performance of your TikTok ads, especially on iOS 14 and later systems.

By using the Event API to report web events, you can send user activity data directly to TikTok. This allows you to measure ad effectiveness, optimize your campaigns, and build targeted audiences. You can view and manage this data in the Event Manager tool, and customize what information is shared with TikTok. For the best results, we recommend using the Event API along with your existing Pixel setup.

Key benefits of the TikTok Event API

The Event API enables seamless data sharing between your business and TikTok, helping you adjust your campaigns to keep up with the evolving digital advertising landscape. The main benefits include:

1. Capture more conversions: The Pixel alone may miss conversions due to connectivity issues or browser limitations. The Event API provides more complete data, giving you better insights to optimize your ads and targeting strategies.

2. Control over shared data: With the Event API, you can choose exactly what data to share with TikTok, aligning your data sharing with business goals and ensuring that only the necessary information is provided.

3. Adapt to changes in the advertising ecosystem: The Event API allows you to stay flexible and responsive to changes in the advertising industry. By integrating it with your Pixel, you can keep your campaigns effective and aligned with new industry standards.

For more details, visit the TikTok website to learn more about the Event API.

Note

To use the TikTok Event API, you must first obtain a TikTok Access Token. Please refer to our help documentation on OnePixel | Get a TikTok access token.

Integrating the TikTok Event API into your marketing strategy can significantly improve your campaign performance by providing more accurate data and greater control over what you share with TikTok. As digital advertising continues to evolve, using the Event API alongside your existing Pixel setup ensures that your campaigns remain effective and adaptable to industry changes.