A well-designed loyalty program can help retain customers and encourage repeat business in a competitive market. A points redemption coupon campaign enhances your loyalty program by allowing customers to redeem points for valuable discounts. This guide walks you through setting up a points redemption coupon campaign to boost customer engagement and loyalty.
Pre-requisite: Points System Setup
Before launching a points redemption coupon campaign, having your points system in place is important. This ensures that customers can easily redeem their points through the coupon system. If you still need to set up your points system, follow the guide for Customer loyalty through Points or navigate to your Shoplazza Center Admin > Marketing > Points to confirm or adjust the settings.
Creating a Points redemption coupon campaign
This section outlines the steps for setting up your points redemption coupon campaign. It covers everything from accessing the coupon page to setting the terms and conditions for the campaign.
1. Access the coupon setup page: Start by navigating to your Shoplazza Center Admin > Marketing > Coupons and click the New activity button. Select the Points redemption coupon to fit your loyalty strategy, and click OK to proceed.
2. Define your campaign rules: Assign a name to your coupon and decide how long it will be valid after customers redeem their points. Set a time limit to encourage customers to use the coupon promptly.
3. Select discount type: Choose the type of discount the coupon offers—either a percentage off, a fixed discount, or a free product exchange. Select the best option to motivate your customers to engage with your campaign.
4. Set minimum purchase requirements: Decide whether there are any minimum spending or quantity requirements for using the coupon. You can allow any purchase to qualify or set limits based on the amount spent or the number of items bought.
5. Outline discount settings: Determine whether the coupon can be used alongside other promotions, like sales or special offers. Set a limit on how many times customers can use the coupon and how many are available in total.
6. Determine applicable products or stores: Specify which products or collections are eligible for the coupon and which are excluded. Also, choose whether the coupon applies to online, in-store, or both sales channels. After finalizing these details, click Next to configure the campaign display settings.
Campaign page settings
Once your coupon details are set, it's time to configure how the campaign will appear to customers. The campaign page settings ensure your coupon is visually appealing and easy to find.
1. Upload a custom poster (optional): Improve the appearance of your campaign page by uploading a custom poster. A well-designed visual can enhance engagement and reflect your brand’s message. For fullscreen banners, use a size of 1920px by 300px. For margin displays, which leave space on the sides of the banner, use 1410px by 300px.
2. Customize banner display: Adjust the banner's color scheme and display style to match your brand and campaign goals. Once everything looks good, click Save to finalize the settings.
Confirming your campaign activity
Before making your coupon campaign live, reviewing the setup and keeping track of its performance is important. This section explains how to finalize and monitor your campaign.
1. Preview and share: Before going live, preview your coupon campaign’s landing page to ensure all details, images, and settings are correct. This helps catch any mistakes or inconsistencies before customers see it.
2. Monitor performance: Use the data breakdown next to each coupon in the list to access detailed data for individual coupons. This insight can assist you in adjusting your strategy as needed.
3. End campaign early: If necessary, end the campaign ahead of schedule. Coupons already claimed will remain valid until expiration, so customers will retain access to their discounts even if the campaign is stopped early.
How customers redeem points redemption coupons
The final step is understanding how customers will interact with your campaign. This section covers the simple process for customers to redeem and use their points redemption coupons.
1. Easy redemption process: Customers can redeem their coupons by clicking the Redeem button on your website.
2. Easy redemption process: Customers can claim a coupon by clicking the Redeem button. The redeemed coupon will automatically apply to their account for use at checkout.
Integrating your points system with a coupon campaign thoughtfully allows you to create a dynamic loyalty program. It rewards existing customers and attracts new ones, going beyond mere rewards to foster a community around your brand driven by value and recognition. This strategy aligns with your business goals and lays the foundation for enduring customer loyalty and sustainable growth.
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