Intelligent product recommendation | Product collection page

The Product Collection page is where your customers explore groups of related products. Utilizing the Intelligent Product Recommendation app can enhance their browsing experience by showcasing items that complement their interests. This strategic placement of recommendations not only increases product visibility but also encourages customers to add more items to their cart, driving up your sales.

Installation and setup

1. Install the app: Navigate to your Shoplazza admin > Apps > Visit App Store, search for Intelligent product recommendation and add it to your store.

Setting up a new activity for your product collection page

1. Access the product collection page section: In the Intelligent product recommendation app, go to the Product Collection Page section, then select New activity to begin customizing your settings.

2. Begin with basic information: Assign a name to your new activity in the Basic Information section to easily track its performance.

3. Target the right products: Determine which products to include in this activity:

• All Products: to display recommendations across your entire catalog.
• Specify Applicable Collection: to show recommendations for selected collections.
• Specify Non-Applicable Collection: to exclude certain collections from showing recommendations.

4. Choose the type of recommendations:

• User personalized recommendation: Analyzes shopping behavior to suggest products that have a higher likelihood of conversion based on the user's interests in the store.
• Best seller recommendation: Displays products based on their sales volume, highlighting top-performing items.
• Album product order recommendation: Arranges product exposure in the sequence of an album collection.
• If you prefer to have control over the suggestions, there's an option for Manual Top Recommendation.

5. Select products for recommendation: Choose to apply the activity to All Products or Specify Non-Applicable Product/Collection based on your strategy.

Designing the recommendation card

Designing the recommendation card allows you to create visually appealing and effective product suggestions. A well-designed card can attract customer attention and encourage clicks, enhancing user experience and boosting sales.

1. Define the recommended module card: Set a compelling card title such as “You may also like these!”. Additionally, choose how many items to showcase, with a maximum of 100.

2. Fine-tune the visual aspects in the Product Layout card:

• Select an image size: Choose an image size that complements your product presentation, like a square (1:1) ratio.
• Opt for quick buy button text: Choose a pre-set text for the quick buy button, like “Quick Shop”, or customize it to be action-oriented, for instance, “Buy It Now”.
• Personalize the button’s appearance: Customize the button’s text color and background to align with your store’s design.

3. Organizing Activity Cards: Once your settings are saved, arrange the order in which the activity cards appear. For stores with multiple activities, use the Set the Event Display Sequence feature to prioritize them:

• Limit visibility: Only the top ten ongoing activity cards are visible on a product detail page.
• Feature or reorder activities: Use the pin icon to feature an activity or drag and drop to reorder them.

4. Enhancing Page Presentation: Click on Decoration Activity Card to tailor the page layout where the recommendation card will be showcased in your theme editor.

Adding to your store’s default collection page in your theme

Adding recommendations to your store’s default collection page ensures that personalized suggestions are seamlessly integrated into the shopping experience. This helps in keeping customers engaged and increases the likelihood of additional purchases.

1. Integrate the activity cards: After being navigated to the theme editor, navigate to the theme editor and go to your Default collection page. Click Add section and select Smart Recommendation app to integrate the activity cards seamlessly.

Viewing data activity

Viewing data activity helps you monitor the performance of your recommendations. This allows you to make informed adjustments and improve the effectiveness of your product suggestions.

1. View all data: Navigate to your Shoplazza admin > Apps > Intelligent product recommendation > Product Collection page > View details and click View all data.

2. Data overview:

• Time range: View the performance for a specific period of time.
• Trend chart: Click on a certain item including Net sales, Order volume, Exposure times, Add-to-cart quality or Conversion rate to view the visual trend.
• Activity performance: Click on View details to see the performance of each activity.
  • Comparison between time periods: You can select two certain time periods to compare the performance.
  • Item cards: You can view the Net sales, Order volume, Exposure times, Add-to-cart quality and Conversion rate brought by the activity.
  • Visual data: Click the line chart and bar chart icons on the top right corner to switch to corresponding chart.

Implementing these steps allows you to set up and manage intelligent product recommendations on your product collection page efficiently. This setup will improve your customers' browsing experience by offering curated product suggestions, leading to higher engagement and sales.