Smart product search | Setting the search terms

Search terms refer to the terms that show up below the search box before consumers input keyterms in the search engine. You can set popular search terms as a promotional strategy via the smart product search app to guide consumers who are seeking recommended products, thereby enhancing the exposure rate of specific products. Additionally, you can also associate links with these hot search terms so that consumers can click to jump to specific product pages.

Configuring your search terms

1. Start the process: Begin by navigating to your Shoplazza Admin > Apps > Smart Product Search, and enter the app page. (If you have not installed the app yet, please click here  to install it in your store.)

The search term tab

1. Add hot terms: Hot search terms are popular or trending keywords that users are likely to search for. Switch to the Search terms section and click Add hot search terms.

2. Search term types: After clicking Add hot search terms, you’ll be prompted to choose between two types of search terms: system-suggested hot search terms and preset hot search terms.

• System-suggested hot search terms: These terms are recommended based on users’ past behaviors and search patterns. Up to 60 product titles are displayed in the search pop-up window. Clicking a hot term will initiate a search and display matching products on the search results page.
  • Enable system-suggested hot search terms: Enable the button to apply them to your store, and then click Save.

• Preset hot search terms type: Click Add hot search terms to configure up to 10 specific search terms and their associated page links. Once set, clicking these terms will navigate the user to the linked page.
  • Styles: Supports two styles: text, and image + text.
  • Icons: Allows the addition of an icon.
  • Page links: Configurable page links include product details page, collection page, custom page, blog collection page, and blog details page.

• • Enable preset hot terms: After adding hot terms, enable the button to apply them to the store.

3. View search logs: To enable user search history, follow these steps:

• Navigate to the settings within the smart product search app and toggle the option to enable user search history.
• Once enabled, when a customer clicks on the search bar, a list of their historical search terms will be displayed based on their previous searches.
• These historical search terms are stored as browser cache, meaning they will be specific to the browser used and will be cleared if the customer switches to a different browser or clears their browser cache.

4. Enabling smart search term suggestions: To enable smart search term suggestion, follow these steps:

• Navigate to the settings within the smart product search app and toggle the option for smart search term suggestion.
• Once enabled, when users enter keywords in the search bar, the app will use an algorithm to suggest relevant search terms. These suggestions are based on user behavior and preferences, enhancing the search experience.

5. Previewing search term effects: The screenshot below displays how the search terms will appear and function in your store’s search bar. See the impact of the added hot search terms and make adjustments if necessary.

Reviewing data overview

The Data Overview section provides comprehensive insights into the performance of your store’s search functionality. Analyzing this data helps understand how effectively the search feature is driving user engagement and sales. This section displays key metrics related to search conversion data and search term performance, allowing informed decisions to optimize your store’s search experience.

• Search performance: Displays search conversion data for the last 7 days by default. Click View All Data to access detailed reports and customize the time range.
  • Sales: The amount of orders sold through product searches.
  • Visits: Shows the number of visits to the online store initiated through product search.
  • Click-through rate: Indicates the percentage of times users click on search result products compared to the total number of searches performed.
  • Add-on rate: Represents the percentage of times items are added to the cart compared to total search traffic.
  • Conversion: Displays the percentage of completed orders out of the total search traffic.
• Top hot search terms: Ranks the most popular 'preset search hot terms' and 'smart recommendation search hot terms' based on click counts. Click View Details to see detailed reports and customize the time range.
• Top user-generated search terms: Lists the top 50 search terms manually entered by customers. Click View Details to access detailed reports and customize the time range.

The steps outlined above offer a clear understanding of the search term setting program and how to apply it to your store. Setting search terms helps consumers quickly and accurately find the products they want while also serving as a promotional strategy to attract their attention. This approach increases the exposure rate of specific products, improves the click-through rate, and ultimately boosts the turnover rate of these products.