A Merchant Center account suspension can be disruptive. This article explains why Google might suspend your account and provides the necessary steps to get your account back in good standing. By understanding and following Google's policies, maintaining accurate information, and staying proactive, you can ensure a smooth and successful experience on the platform.
Common reasons for account suspension
Google Merchant Center (GMC) accounts are occasionally suspended to maintain a fair and secure e-commerce environment. This protects both shoppers and merchants. Here are some of the most common reasons for these suspensions:
Shopping ads policy and product data quality violations
The most common reasons for account suspension are violations of Shopping ads policies and product data quality issues.
1. Shopping ads policies: These policies cover a wide range of requirements and restrictions to ensure your website and business operations fully comply.
- Prohibited content: Content you cannot promote while serving ads via Google. For more information, click here .
- Prohibited practices: Actions you cannot take while serving ads via Google. To learn more, click here .
- Restricted content: Content you can promote, but with limitations. For additional guidance, click here .
- Editorial & technical requirements: Your ads and website must comply with quality standards. For further details, click here .
2. Product data quality: Review your product data in your GMC to ensure it is accurate and complete. Look for errors or warnings often indicated by yellow or red triangles. These alerts are found in Google Merchant Center > Products > Diagnostics > Account Issues. It's important to address these issues promptly to avoid account suspension. Refer to the Product Data Specifications for additional guidance on maintaining high-quality product data.
Contact information issues
Google verifies the advertiser's address through automated and manual checks. Providing accurate contact information is essential.
1. Address requirements: Display your business address in a way that is consistent with your business license. It must be a verifiable office address.
2. Phone number format: Include the country code with your phone number.
3. Information format: Contact details must be in copy-pasteable text, not images.
4. Overseas information emphasis: Avoid overemphasizing overseas details, which might suggest hiding your local merchant identity.
Checking your GMC account status
Monitoring your Google Merchant Center account is essential for a successful online business. This allows you to address any issues promptly and ensure your products are listed correctly. Here's how to check your GMC account status:
1. Navigate to the Google section: Go to Shoplazza Admin > Sales Channels > Google to access the main Google app settings.
2. Access campaign creation: Under the Function tab, click Campaign Creation to manage your Google Shopping campaigns.
3. Select shopping campaign: Click Shopping Campaign to proceed.
4. Check your GMC account status: In the GMC Settings section, check the top-right corner to view your current account status.
Troubleshooting account issues
Troubleshooting steps vary depending on the reason for suspension. Here are some helpful resources:
Product data quality violations
Refer to the Understanding account-level enforcement for product data quality violations for detailed instructions on resolving product data issues.
Policy violations
Review the Understanding account-level enforcement actions for policy violations to learn how to address policy violations and submit a successful appeal.
Shopping campaign performance
Consult the Troubleshoot performance fluctuations and changes or Troubleshoot campaigns that are not delivering or have low traffic guides to improve your campaign performance.
Login issues
If you're unable to log in, ensure you're using the correct email and password. Clear your cookies and cache. Enable SSL 2.0 and cookies. Ensure you're not using a script or proxy that turns off cookies. Learn more about how to turn cookies on or off . If you forgot your password, follow the instructions to change or reset your Google Account password . Contact Google support to change your login email, as users can't do this directly.
Deleting an account
To remove items from your Google Merchant Center account, remove your products and website URL from your Business Information page. You can also permanently delete the associated Google Account. Learn more about deleting your Google Account .
By adhering to Google's policies and maintaining accurate information, you can ensure a smooth experience on the platform.
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