Applying Intelligent product recommendation on product details page, product collection page and homepage

Before your customers buy your products, they navigate through pages including homepage, product details pages and collection pages. By using our Intelligent product recommendation app, you can showcase specific items on these pages. This places the items right in front of your potential customers, sparking their interest and encouraging them to add more products to their cart.

Steps

First, navigate to your Shoplazza admin > Apps > Visit App Store, search for Intelligent product recommendation and install it.

Applying Intelligent product recommendation on the Product Details page

Setting up a new activity

1. Access Product Details page section:

In the Intelligent product recommendation app, click on the Product details page section, then select New activity to begin customizing your settings.

2. Begin with Basic Information:

Assign a name to your new activity in the Basic Information section to easily track its performance.

3. Target the Right Products:

Determine which products to include in this activity:

  • All Products: to display recommendations across your entire catalog.
  • Specify Applicable Product/Collection: to show recommendations for selected products or collections.
  • Specify Non-Applicable Product/Collection: to exclude certain products or collections from showing recommendations.

4. Choose the Type of Recommendations:

  • User Personalized Recommendation: Analyzes shopping behavior to suggest products that have a higher likelihood of conversion based on the user's interests in the store.
  • Similar Product Recommendation: Offers suggestions based on the correlation between user behavior and product attributes, promoting items similar to what's being viewed.
  • Best Seller Recommendation: Displays products based on their sales volume, highlighting top-performing items.
  • Album Product Order Recommendation: Arranges product exposure in the sequence of an album collection.
  • If you prefer to have control over the suggestions, there's an option for Manual Top Recommendation.

5. Select Products for Recommendation:

Choose to apply the activity to All Products or Specify Non-Applicable Product/Collection based on your strategy.

6. Designing the Recommendation Card:

  • Start by defining the Recommended Module Card where you can:Set a compelling card title that grabs attention, such as "You may also like these!".
  • Choose how many items to showcase, with a maximum of 100 items to avoid overwhelming your customers.
  • Move to the Product Layout to fine-tune the visual aspects:Select an image size that complements your product presentation, like a square (1:1) ratio for a uniform look.
  • For the quick buy button, opt for a pre-set text like "Quick Shop" or customize it with your own text, ensuring it is action-oriented and clear, for instance, "Buy It Now".
  • Personalize the button's text color and background to align with your store's design, enhancing the visual harmony and customer experience.

7. Organizing Activity Cards:

  • Once your settings are saved, arrange the order in which the activity cards appear. For stores with multiple activities, use the Set the Event Display Sequence feature to prioritize them:Remember, only the top ten ongoing activity cards are visible on a product detail page.
  • Utilize the pin icon to feature an activity or drag and drop to reorder them.

8. Enhancing Page Presentation:

Click on Decoration Activity Card to further tailor the page layout where the recommendation card will be showcased.

9. Adding to your store's Default Product page in your Theme:

After being navigated to the theme editor, navigate to your Default product page. Click Add section under Product and select Smart Recommendation app. This action will integrate the activity cards into your page seamlessly.

Viewing data activity

1. Navigate to your Shoplazza admin > Apps > Intelligent product recommendation > Product details page and click View all data.

2. Here you can see the data overview:

  • Time range: View the performance for a specific period of time.
  • Trend chart: Click on a certain item including Net sales, Order volume, Exposure times, Add-to-cart quality or Conversion rate to view the visual trend.
  • Activity performance: Click on View details to see the performance of each activity.
    • Comparison between time periods: You can select two certain time periods to compare the performance.
    • Item cards: You can view the Net sales, Order volume, Exposure times, Add-to-cart quality and Conversion rate brought by the activity.
    • Visual data: Click the line chart and bar chart icons on the top right corner to switch to corresponding chart.

Applying Intelligent product recommendation on the Product Collection Page

Setting up a new activity

1. Access the Product Collection page section:

In the Intelligent product recommendation app, click on the Product Collection Page section, then select New activity to begin customizing your settings.

2. Begin with Basic Information:

Assign a name to your new activity in the Basic Information section to easily track its performance.

3. Target the Right Products:

Determine which products to include in this activity:

  • All Products: to display recommendations across your entire catalog.
  • Specify Applicable Product/Collection: to show recommendations for selected products or collections.
  • Specify Non-Applicable Product/Collection: to exclude certain products or collections from showing recommendations.

4. Choose the Type of Recommendations:

  • User Personalized Recommendation: Analyzes shopping behavior to suggest products that have a higher likelihood of conversion based on the user's interests in the store.
  • Similar Product Recommendation: Offers suggestions based on the correlation between user behavior and product attributes, promoting items similar to what's being viewed.
  • Best Seller Recommendation: Displays products based on their sales volume, highlighting top-performing items.
  • Album Product Order Recommendation: Arranges product exposure in the sequence of an album collection.
  • If you prefer to have control over the suggestions, there's an option for Manual Top Recommendation.

5. Select Products for Recommendation:

Choose to apply the activity to All Products or Specify Non-Applicable Product/Collection based on your strategy.

6. Designing the Recommendation Card:

  • Start by defining the Recommended Module Card where you can:Set a compelling card title that grabs attention, such as "You may also like these!".
  • Choose how many items to showcase, with a maximum of 100 items to avoid overwhelming your customers.
  • Move to the Product Layout to fine-tune the visual aspects:Select an image size that complements your product presentation, like a square (1:1) ratio for a uniform look.
  • For the quick buy button, opt for a pre-set text like "Quick Shop" or customize it with your own text, ensuring it is action-oriented and clear, for instance, "Buy It Now".
  • Personalize the button's text color and background to align with your store's design, enhancing the visual harmony and customer experience.

7. Organizing Activity Cards:

  • Once your settings are saved, arrange the order in which the activity cards appear. For stores with multiple activities, use the Set the Event Display Sequence feature to prioritize them:Remember, only the top ten ongoing activity cards are visible on a product detail page.
  • Utilize the pin icon to feature an activity or drag and drop to reorder them.

8. Enhancing Page Presentation:

Click on Decoration Activity Card to further tailor the page layout where the recommendation card will be showcased.

9.Adding to your store's Default Collection page in your Theme:

After being navigated to the theme editor, navigate to your Default collection page. Click Add section and select Smart Recommendation app. This action will integrate the activity cards into your page seamlessly.

Viewing data activity

1. Navigate to your Shoplazza admin > Apps > Intelligent product recommendation > Product details page and click View all data.

2. Here you can see the data overview:

  • Time range: View the performance for a specific period of time.
  • Trend chart: Click on a certain item including Net sales, Order volume, Exposure times, Add-to-cart quality or Conversion rate to view the visual trend.
  • Activity performance: Click on View details to see the performance of each activity.
    • Comparison between time periods: You can select two certain time periods to compare the performance.
    • Item cards: You can view the Net sales, Order volume, Exposure times, Add-to-cart quality and Conversion rate brought by the activity.
    • Visual data: Click the line chart and bar chart icons on the top right corner to switch to corresponding chart.

Applying Intelligent product recommendation on the homepage

Setting up a new activity

1. Access the Home page section:

In the Intelligent product recommendation app, click on the Home Page section, then select New activity to begin customizing your settings.

2. Begin with Basic Information:

Assign a name to your new activity in the Basic Information section to easily track its performance.

3. Target the Right Products:

Determine which products to include in this activity:

  • All Products: to display recommendations across your entire catalog.
  • Specify Applicable Product/Collection: to show recommendations for selected products or collections.
  • Specify Non-Applicable Product/Collection: to exclude certain products or collections from showing recommendations.

4. Choose the Type of Recommendations:

  • User Personalized Recommendation: Analyzes shopping behavior to suggest products that have a higher likelihood of conversion based on the user's interests in the store.
  • Similar Product Recommendation: Offers suggestions based on the correlation between user behavior and product attributes, promoting items similar to what's being viewed.
  • Best Seller Recommendation: Displays products based on their sales volume, highlighting top-performing items.
  • Album Product Order Recommendation: Arranges product exposure in the sequence of an album collection.
  • If you prefer to have control over the suggestions, there's an option for Manual Top Recommendation.

5. Select Products for Recommendation:

Choose to apply the activity to All Products or Specify Non-Applicable Product/Collection based on your strategy.

6. Designing the Recommendation Card:

  • Start by defining the Recommended Module Card where you can:Set a compelling card title that grabs attention, such as "You may also like these!".
  • Choose how many items to showcase, with a maximum of 100 items to avoid overwhelming your customers.
  • Move to the Product Layout to fine-tune the visual aspects:Select an image size that complements your product presentation, like a square (1:1) ratio for a uniform look.
  • For the quick buy button, opt for a pre-set text like "Quick Shop" or customize it with your own text, ensuring it is action-oriented and clear, for instance, "Buy It Now".
  • Personalize the button's text color and background to align with your store's design, enhancing the visual harmony and customer experience.

7. Organizing Activity Cards:

  • Once your settings are saved, arrange the order in which the activity cards appear. For stores with multiple activities, use the Set the Event Display Sequence feature to prioritize them:Remember, only the top ten ongoing activity cards are visible on a product detail page.
  • Utilize the pin icon to feature an activity or drag and drop to reorder them.

8. Enhancing Page Presentation:

Click on Decoration Activity Card to further tailor the page layout where the recommendation card will be showcased.

9. After being navigated to the theme editor, in the main Home page, click Add section and select Smart Recommendation app. This action will integrate the activity cards into your page seamlessly.

Viewing data activity

1. Navigate to your Shoplazza admin > Apps > Intelligent product recommendation > Product details page and click View all data.

2. Here you can see the data overview:

  • Time range: View the performance for a specific period of time.
  • Trend chart: Click on a certain item including Net sales, Order volume, Exposure times, Add-to-cart quality or Conversion rate to view the visual trend.
  • Activity performance: Click on View details to see the performance of each activity.
    • Comparison between time periods: You can select two certain time periods to compare the performance.
    • Item cards: You can view the Net sales, Order volume, Exposure times, Add-to-cart quality and Conversion rate brought by the activity.
    • Visual data: Click the line chart and bar chart icons on the top right corner to switch to corresponding chart.

In conclusion, leveraging Intelligent Product Recommendation can significantly enhance the shopping experience on your site. By strategically placing these recommendations, you not only cater to the interests of your customers but also increase the likelihood of adding more items to their shopping cart. With a few simple steps, you can customize this feature to suit your specific needs, making your website a more dynamic and responsive space for your customers.

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