Intelligent product recommendation｜ Add-to-Cart Upsell Pop-up

The Intelligent Product Recommendation - Add-to-Cart Popup feature is a potent e-commerce tool designed to enhance customer shopping experiences and increase store sales. This feature uses advanced algorithms to display tailored product recommendations when customers add items to their shopping cart, encouraging additional purchases and increasing the average order value. This article provides a detailed guide on installing and configuring this feature for your online store.

Installing the Intelligent product recommendation app

1. From your Shoplazza Admin > Apps, click Visit App Store.

2. Search for Intelligent product recommendation in the search box and click Add app to install.

Activity Configuration

1. Within the app, review existing activity data or initiate a new Add-to-Cart Upsell Popup by selecting New activity.

2. On the New activity page, customize your activity settings:

Provide a name for the activity.
Choose recommended products, which trigger when a customer adds items to their cart:
- Option to choose from all products.
- Select specific products/albums.
- Exclude particular products/albums from the activity.

Customize your product recommendations within the popup. You can quickly exclude specific products from being recommended.
- Select from various recommendation rules:
  - AI Multi-Dimensional Recommendation: Employs AI algorithms to analyze user profiles and product relevance, offering the highest-potential conversion products.
  - Similar Product Recommendation: Analyzes user behavior and correlates it with product details to suggest relevant items.
  - Similar User Recommendation: Recommends products based on user profiles with similar interests.
  - Best seller Recommendation: Showcases products with the highest sales volume, highlighting your store's top sellers.
  - Album Product Sequence Recommendation: Recommends products in the order they appear in an album.
- Manual top recommendation:
  - You can manually prioritize up to five products, giving them higher visibility in the recommendations.
- Select recommended products:
  - Choose to include all products in recommendations.
  - Alternatively, specify certain products or collections as non-applicable for recommendations.
Intelligent recommendation strategy:
- When selecting AI Multi-Dimensional Recommendation, Similar Product Recommendation, or Similar User Recommendation, refine your approach by choosing specific benefit points.
  - Utilize discounted promotions to incentivize purchases.
  - Tailor product recommendations to match user preferences and needs.

Note

Manually topped products are excluded from AI calculations to prevent duplication.

Once preferences are set, click Next to configure the activity page, focusing on the add-to-cart popup that customers see after adding a product to their cart.
- Start by setting a title for the popup that aligns with your campaign or store theme.
- Customize the popup's design elements, including background color, text color, and icon color of the campaign banner, to match your brand's aesthetic.
- Configure the product display layout:
  - Determine the size of product images displayed in the popup, ensuring consistency with your store's overall design.
  - Decide whether to include a variant selector, allowing customers to view different product versions directly from the popup.
  - Customize the add-to-cart button in terms of text and color for prominence and alignment with the popup's design.

Note

If you already have the older Product Recommendation app installed in your store, activating the Intelligent Product Recommendation's Add-to-Cart Popup will automatically disable the popup function of the older app. This change is designed to enhance user experience by preventing overlapping pop-ups and providing a more streamlined shopping experience.
The Intelligent Product Recommendation's Add-to-Cart Popup may not fully integrate with the OnePage theme due to its unique design, especially the absence of a standard add-to-cart button.

Displaying the Feature in Storefront

In the theme editor, navigate to Theme settings > Cart to choose your display mode.

Note

Choosing the "Cart" option in the dropdown redirects customers instantly to the cart page, skipping the popup.

Data Analysis and Reporting

1. Access the activity list for the Add-to-Cart Popup and click View all data to access detailed metrics for each specific activity.

2. Comprehensive Data Overview:

Select a time range for data analysis.
The top section of the page displays overall data performance and trends related to add-to-cart popup activities, allowing you to click on various indicators for in-depth visual insights.

The lower section provides insights into the performance of each individual recommendation activity. Click View details to examine specific data related to a particular activity.
- This feature supports selecting different time ranges for comparative data analysis.
- Various indicator cards are available for review, including metrics like net sales, order volume, exposure volume, add-to-cart quantity, and conversion rate.
- Enhance data interpretation by switching between different data visualization formats. Click the icon in the upper right corner of an indicator card to toggle between line chart and bar chart representations.

The combination of Intelligent Product Recommendations and Add-to-Cart Popups is a powerful strategy for e-commerce stores looking to elevate the customer shopping experience and drive sales growth. This comprehensive guide equips you with the knowledge to seamlessly integrate and customize these features within your Shoplazza store, allowing you to fully leverage their potential for business expansion and increased customer satisfaction.