Customizing domains and emails

Setting up a custom domain for your online store is an essential step in building your brand and establishing your online presence. Customizing your domain and email settings is a straightforward process that significantly boosts the professionalism and memorability of your brand. This guide outlines how to set up a custom domain and email for your Shoplazza store, highlighting its significance:

  • Professionalism: A custom domain makes your store look more professional and trustworthy to potential customers.
  • Brand Identity: It helps establish your brand identity, making it easier for customers to remember your store's web address.
  • SEO Benefits: Search engines like Google prefer websites with custom domains, which can lead to higher search engine rankings and more organic traffic.

Connecting your custom domain to Shoplazza

By default, your store's domain will use the subdomain displayed in the format of yourstorename.myshoplaza.com. To personalize your online presence, you can connect up to 20 custom domains. One of these will be your primary domain, which will direct all incoming traffic.

1. From your Shoplazza admin > Settings > Domain, find the Domain list section and click Connect existing domain.

2. Enter your custom domain in the text box (e.g., yourstorename.abc.com or www.yourstorename.abc.com). Then, click Next.

Note

Ensure your domain starts with "www" or the domain name itself (without "https://"). Incorrect formats like "https://www.yourstorename.abc.com" should be avoided.

3. Click Verify connection to link your custom domain to your store.

Note

Ensure the A record and CNAME are correctly configured in your third-party domain settings before moving forward.

4. If your custom domain is available, it will be connected to your store. Click Completed to complete the process. If failed, you will be prompted. Click Previous to check for errors that occurred.

Note

For more detailed information about purchasing and applying a domain to your store, see verifying your domain.

Preserving SEO Value

Preserving your SEO value is important, particularly if you've invested time in building SEO through backlinks, social media shares, and search engine rankings. Utilize URL redirects to ensure that your SEO value smoothly transfers to the new URLs. You can learn more about URL redirects here.

Ensuring DNS Resolution

DNS resolution is a crucial aspect of managing your custom domain. It involves configuring your domain settings to ensure proper domain name system resolution, ensuring that your custom domain functions correctly. Learn more about DNS resolution.

Setting up your custom email

To maintain a professional image and instill confidence in your customers, we recommend using your custom domain for all email addresses associated with your Shoplazza store, such as those for customer support and order inquiries. This ensures that your customers know they are contacting a legitimate representative of your store and can help build trust in your brand. For more details about setting up your custom email, see Setting up the Advanced mail features app, or please consult with your third-party domain's support center for more information.

Having a custom domain and setting up your custom email with it can make your store look more professional and trustworthy to potential customers. It also helps establish your brand identity and makes it easier for customers to remember your store's web address.

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