URL redirects

A URL redirect is a technique that allows you to redirect traffic from one webpage to another. In the context of your Shoplazza online store, URL redirects are utilized when you change the URL of a product page in your store. You can use a custom redirect to ensure that customers who have bookmarked the previous URL or find the existing URL through a search engine like Google, or Bing are automatically redirected to your new custom URL.
Customizing URL redirects are especially important if you have recently migrated to Shoplazza from other Platforms. By generating new URL redirects in your store navigations, you are ensuring URLs are up-to-date and current with the Shoplazza URL structure as well as keeping your site SEO friendly.

Creating URL redirects

1. From your Shoplazza Admin, go to your Online store > URL redirects.

2. Click on Create URL redirects to redirect a page that is no longer available at your store.

3. Manually type in your URL addresses to complete the set up. Below is a redirectory sample we made for your reference.


  • When you change a URL, redirects ensure that any links pointing to the old URL are redirected to the new URL, so you don't lose any valuable link equity. Redirects also help avoid 404 errors and maintain a good user experience by taking visitors to the correct page, even if the URL has changed.
  • You can find and edit your product URL information by accessing product details from the Shoplazza Admin > Products > All products in the SEO section for your Product, Collection, Blog, Blog list, custom pages, and other web pages that require a URL link to access.
  • URL redirects are activated only when the existing ones fail to connect. For example, a previous product page which has been removed from your store.
  • In Redirect from, only URL links from your store domains are valid values to enter.
  • The following is a list of invalid prefixes: /apps, /app, /application, /cart, /carts, /orders, /shop, /services,/api, /admin, /checkout-cougar, /account, /order, /search, /404.

4. Click the Save button when you are finished.

Deleting URL redirects

1. From your Shoplazz Admin > Online Store > URL redirects.

2. Click the Trash bin icon from the Action column to remove an existing redirectory.

3. Click Confirm to complete at the prompt window.

Searching URL redirects

Utilizing the Search filter can help you effectively narrow down a long list of redirect options and find the most accurate information by relevance.

1. From your Shoplazz Admin > Online Store > URL redirects.

2. With the redirect filters, you can find information more efficiently.

Import URL redirects in bulk

1. From your Shoplazza Admin, go to Online Store > URL redirects.

2. Click Import from the top banner.

3. The Shoplazza Admin will bring you up to the form where you can download a sample CSV template to see a sample of the format required.

4. Its important that you follow the Shoplazza URL structure to complete bulk imports if you were on an alternative e-commerce platform prior to using Shoplazza. Below is a table showing all the indicators in the form and what each handle means:

Indicator Definition
Redirect from Redirecting from an old format. Example: /example_product.php
Redirect to A current URL that is working in your store. Example: /products/example-product


Imported URL redirects will overwrite existing URLs with the same links.

Exporting URL redirects

1. From your Shoplazza Admin, go to Online Store > URL redirects.

2. Click export to save a copy of all ur redirects in a CSV file.

3. You may also filter your list of URL redirects and select by checking the boxes.

4. Click download after the CSV file has been generated.

Deleting URL redirects in bulk

1. From your Shoplazza Admin, go to Online Store > URL redirects.

2. Check the banner box to select all or you may manually select or deselect by checking each URL redirects.

3. Click Bulk delete and hit Confirm on the next prompt to complete the process.

If you delete a page without setting up a redirect, any links pointing to that page will result in a 404 error. This can negatively impact user experience and lead to a drop in search engine rankings. By redirecting the old URL to a new page, you can avoid 404 errors and keep visitors on your site.

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