Awin ‑ Affiliate Marketing

Awin's affiliate marketing platform presents an invaluable tool for expanding your eCommerce business. Through Shoplazza's partnership with Awin, you gain access to a network of trusted affiliates, a user-friendly platform for managing your affiliate program, and a full suite of reporting tools to monitor campaign performance and gather insights.

Getting Started with Awin

To utilize Awin with your Shoplazza store, you first need to set up an Awin advertiser account  . This can be done in three simple steps:

1. Creating an Awin Account  : Visit the Awin website and create an account. After account creation, an Awin representative will get in touch with you to assist in starting your advertiser account.

2. Installing the Awin Plugin on Shoplazza: Within your Shoplazza account, install the Awin plugin to synchronize your advertising account with your store.

3. Activating Awin in Your Store: Once the above steps are completed, you can begin using Awin to enhance your Shoplazza store’s capabilities.

Understanding Awin Costs

As a result of Shoplazza's partnership with Awin, you enjoy tailored pricing:

  • Initial Month: Free trial for the first month.
  • Monthly Fee: £75 per month from the second month onwards.
  • Awin Network Fee: A fee of 30% of the validated commission per transaction. For example, a 5% commission on a £100 purchase equals a £5 partner commission and a £1.50 Awin fee, totaling £6.50.


Implementing Awin's tracking code will not change your website’s layout or appearance. Existing Awin users do not need additional installation. For further assistance, you may reach out to Awin's support team  .

Installing the Awin App

After your Awin account is established, the next step is to integrate Awin with your Shoplazza store. This integration streamlines affiliate management and ensures accurate tracking of affiliate activities.

1. From your Shoplazza Admin > Apps, click Visit App Store.

2. Search for Awin   in the search box and click Add app to add it to your store.

3. Click Install app to complete the app installation.

4. Follow the installation prompts, which include linking your newly created Awin advertiser account with your Shoplazza store.


Apply for an Awin Advertiser ID if you don’t have one.

Synchronizing Products from Shoplazza to Awin

1. Log into your Awin account, select Toolbox on the top bar, then My Product Feeds, and click on Add a New Feed.

2. On Add a New Feed page, ensure to fill in the fields as follows:

  • Transfer Method: Set to HTTPS.
  • File Location: Copy from Shoplazza.
  • Username: Leave blank.
  • Password: Leave blank.
  • XSLT Pre-processing: Ensure this is unchecked.
  • Enable Custom Commands: Keep unchecked.
  • File Type: Select CSV.
  • First Line Has Headers?: Check this option.
  • Status: Set to Scheduled.

3. Return to the Shoplazza Awin plugin settings and click Generate URL.

4. Once the URL is generated in the Shoplazza Awin plugin settings, copy it to your clipboard.

5. Log back into your Awin account to paste it into the File Location field.

6. Click Save Feed and then Save Mapping & Feed.

7. Your product feed should now be visible under My Product Feeds in Awin.

Additional Support

If you have any questions, reach out to the Awin support team through your account. You can also find more details in the Awin help document  .

By connecting Awin with your Shoplazza store, you've opened up new ways to grow and work together in affiliate marketing. This integration not only simplifies your marketing efforts but also positions your store for greater success in the dynamic online shopping world. With Awin’s tools, you’re well-equipped to tackle the challenges of digital retail.

Was this article helpful?
1 out of 1 found this helpful



Please sign in to leave a comment.

Live chat