Lookalike audiences help you reach new customers by targeting people who share similarities with your existing audience. By analyzing data such as demographics, location, interests, and device usage, this feature helps improve ad performance and increase conversions.
This guide walks you through setting up lookalike audiences by connecting your Shoplazza store with TikTok.
Connecting your accounts
To start using lookalike audiences, you'll first need to connect your Shoplazza and TikTok accounts. This allows for seamless data sharing and campaign management between the two platforms.
1. Access TikTok Marketing: First, navigate to the TikTok Marketing section within your Shoplazza admin. Go to Shoplazza Admin > Sales channels > TikTok. Under TikTok Marketing, click Setup.
2. Connect to TikTok: On the Set up TikTok Marketing page, click Connect to link your TikTok for Business account. This establishes a connection between your Shoplazza store and your TikTok advertising account.
3. Log in to TikTok: A new window will open, prompting you to log in to your TikTok for Business account. Enter your credentials to proceed.
4. Confirm ad account permissions: Review the requested permissions for your TikTok Ad account. Click Confirm to proceed.
5. Confirm connection: Check the connection details. Click Connect to finalize the integration.
6. Link your TikTok Business Center: Connect your TikTok Business Center account. (Admin access is required.) This enables advanced audience management tools.
7. Connect your TikTok ad account: Connect your TikTok Ad account to manage and track your advertising campaigns.
8. Enable data sharing: You’ll see a message stating that TikTok data sharing has migrated to OnePixel. Click View to navigate to the One Pixel setup page.
9. Set up TikTok pixel in OnePixel: In OnePixel, locate TikTok. Click Add, then connect the relevant pixel to your TikTok account. Ensure the pixel is linked to the correct Business Manager (BM) account.
10. Connect data sharing: The Connect option will become available once successfully connected.
11. Access audience management: Navigate to the Audience Management section once all connections are established. Here, you can create and manage your custom and lookalike audiences.
12. Apply pixel: Ensure your pixel has gathered data from at least 1,000 people to create lookalike audiences automatically. Click Apply to initiate the process.
13. Access TikTok Ads Manager: Go to the TikTok Ads Manager. This is where you can view and edit your audiences.
14. View lookalike audience: Based on your selected custom audience, the lookalike audience has been created. You can now use this audience for your ad targeting.
Lookalike audiences are a great way to expand your reach and find new customers on TikTok. By leveraging the data from your existing customer base, you can target similar users likely to be interested in your products or services. This can lead to improved ad performance and a higher return on investment.
Comments
Please sign in to leave a comment.