Creating a discount code campaign

Engaging customers and boosting sales are key objectives for any successful online store. Implementing a discount code campaign can be a strategic way to achieve these goals. Discount codes provide a compelling incentive for buyers by reducing the total cost of their orders. Whether it's a reduction in the product price or shipping costs, these codes can be applied to a variety of items, including specific products, collections, or variants. Here's a step-by-step guide to setting up a discount code campaign in your Shoplazza store, designed to attract and retain customers effectively.

Steps

1. Begin by heading to your Shoplazza Admin > Marketing > Discount codes and clicking Create campaign.

Creating a campaign

1. Basic information: Include the Campaign title and Discount code. The code can be generated randomly or customized. Optionally, combine this campaign with other ongoing discounts.

2. Usage Rules: Set the Active dates, Quantity, and Usage limits, which determine how often the discount can be used.

3. Promotion type: Choose from a percentage discount, a fixed amount discount, a Buy X get Y discount, or a free shipping discount.

4. Minimum requirements: Decide between no minimum, a minimum order quantity, or a minimum purchase amount for the discount application.

5. Applicable customers: Specify if the campaign applies to all customers, certain customer types, or particular customers. Also, choose if it applies to all products, specific products, or collections.

6. Sales Channel: Select whether the campaign is for your Online Store or POS system.

7. Applies to: Manage which products or collections are included or excluded in the campaign.

8. Finalize campaign details: After adding campaign details, click Next to complete the campaign page settings.

Campaign page settings

1. Choose the layout for your campaign banner: Choose either a Full screen or Centered layout for the campaign banner. This decision impacts the initial visual impression of your campaign on customers.

2. Customize Campaign Page: After setting up your campaign, focus on the visual elements. Select either a Full screen or Centered layout for the campaign banner, enhancing the initial visual impact. Add Countdown and Reminder Messages beneath the banner to create a sense of urgency. Customize the color scheme of the banner and its elements to align with your store's theme, ensuring a cohesive and visually appealing presentation.

3. Finalize your campaign: Click Save to complete the creation of a discount code campaign.

4. Manage your campaign: Visit the Manage your campaign: Visit the Discount codes homepage to keep an eye on your campaign. Here, you can preview, modify, or end the campaign as needed. homepage to keep an eye on your campaign. Here, you can preview, modify, or end the campaign as needed.

A well-crafted discount code campaign is a significant tool for enhancing your marketing strategies. With careful planning and execution, these campaigns can effectively boost sales and strengthen customer engagement and loyalty. The key lies in providing value to your customers and creating a pleasant shopping experience that motivates both immediate purchases and encourages repeat business. Keep in mind that the campaign's duration is governed by the time zone settings of your Shoplazza admin, and the campaign's start time must be set for a future date.