Optimize your App listing to improve your app installation rate


App listing is the page app developer to show the features, functionalities, and key benefits to merchants, it is a very import page before merchant install your app.

The listing is often your biggest marketing tool — an effective app listing encourages Shoplazza merchants to try your app for themselves. Make sure that your app listing is clear, and that it answers the questions that a potential user might have.

The app listing submission form lets you do the following:

  • highlight app features so merchants can easily see what your app can do for them

Follow these requirements and guidelines when you're filling out the app submission form to make sure that merchants can easily find your app, understand what they can use it for, and see how much it costs.

App deveoper can constantly optmize the following modules of the app listing page to improve the app installation rate:

Guidance for provide the content of every module in app listing

App listing name and subtitle

Your app listing name is an important part of how you brand yourself to merchants and how they refer to your app. Follow these requirements when deciding on an app name:

  • The app listing name can't include the word "Shoplazza".
  • The app listing name must be 40 characters or fewer.
  • The app listing name can't be a generic description of your app's functionality, such as "Banner Slider", Your app name should be short and distinct.
  • The app listing name can't include the name of your Shoplazza Partner account. For example, your app name can't be "App name by Shoplazza Partner account name". By default, we provide a "by Shoplazza Partner account name" suffix to your app name on the Shoplazza App Store .
  • Your subtitle should be unique and summarize your app to help promote it. Your tagline can't contain "Shoplazza" or the name of your Shoplazza Partner account.

App category

Select which category your app will be displayed under in App store . This helps merchants discover relevant apps for their needs.

Select the category that best describes your app's main purpose.

Detailed description

The Detailed description field gives you 2800 characters to tell merchants all about your app. This field supports a limited set of Markdown formatting options. Markdown is simpler to use and less error-prone than HTML because it requires fewer tags.

The following table lists supported formatting options and the corresponding Markdown notation to use:






# This is a title

Ordered (numbered) list item


1. Ordered list item 1

2. Ordered list item 2

Unordered (bulleted) list item


* Unordered list item 1

* Unordered list item 2

You can toggle between the Edit and Preview tabs to see how your description will be displayed in the app listing.

Your app detailed description should describe your app's features at a high level. When creating your app detailed description, follow these guidelines:

  • Remove references to your other apps and services from your app detailed description.
  • Don’t list your competitors in your app detailed description.
  • Explain each of your app's key features in detail. Merchants want to know what your app is capable of doing for their store.
  • Don't use special characters or emojis in your description.
  • Don't include testimonials in the detailed description.
  • Don't use personal merchant information without consent from the merchant.
  • Don't include links and URLs in the detailed description. The submission form lets you provide links to your website's homepage, your FAQ page, and your pricing information, where you can host whatever additional information.
  • Don't include support information such as emails and phone numbers in your detailed description. Support information should be included in contact and support information.
  • Don't include data or statistics in your detailed description since Shoplazza can't confirm this data. Feel free to share this information on your website and landing pages.
  • Don't mention Shoplazza competitors except in specific cases (Example: If your app is mentioning how it migrates data from other platforms to Shoplazza).


This section lets you highlight the benefits that your app offers to merchants.

Make sure to use this space to speak to the merchant's needs, not the specifics of how a particular feature works. You can talk about specific features in the Detailed description section.

Upload images to efficiently convey your points. It is recommended that your uploaded images are well designed, with text to highlight the benefits and illustrations to show the user interface.

Follow these guidelines when you're preparing images:

  • Don't use a merchant's personal information without consent in the images. This includes information like store names, phone numbers, and .myshoplaza.com URLs.

  • Add annotations or highlighting to draw attention to important elements, such as any links that your app inserts in the Shoplazza Store admin.

  • Each image's dimensions should be 1600px by 900px (16:9) for desktop.

  • Don't include desktop backgrounds and browser windows in your screenshots. Crop them so your images aren't cluttered and don't distract merchants from your app.

  • If your app is embedded in Shoplazza, please don't include Shoplazza Store admin header content in your images, such as the store name, the search bar, or any user information. You can include left-hand navigation.

Promotional video

You can add a promotional video for the App listing. A promotional video isn't mandatory, but we recommend including one to help show merchants more about your app in a highly visible area of your listing.

A short promotional video is the best way to showcase the impact of the app on the business and how customers experience the app.

A promotional video should promote the core features and functionality of your app and how it interacts with Shoplazza Store. Merchants want to understand what to expect from your app and how it will help them run their businesses. An effective promotional video will encourage the merchant to take a deeper look through your app listing to learn more about the features that were introduced in the video.

Follow these guidelines when making your promotional video:

  • The promotional video should be no longer than 2-3 minutes.

  • Don't include long screencasts of someone using the application. Up to 25% of the promotional video can use screencasts for demoing features, but the promotional video should be promotional, not instructional.

  • Be mindful of any third-party logos or elements that you include in the promotional video to avoid potential trademark issues.

  • Choose an eye-catching thumbnail that will make merchants want to watch the promotional video to learn more.

Contact and support information

Contact information is an important part of your app listing. The information you enter here helps merchants learn more about your app and contact you with questions or issues. Shoplazza also uses this information to contact you about your app submission.


This is the email that merchants will use to contact you if they have support questions.

Privacy policy URL

Data and user privacy is extremely important to merchants, and they value Partners who take security seriously.

Website URL

Having a website that gives more information about your app can help merchants to decide if they want to install it. This URL needs to be set to the landing page of your developer website. If the URL goes to a special promotional page, then you'll be asked to change it.


This is a great opportunity to answer frequently asked questions in detail to merchants. This URL must redirect the merchant to a dedicated FAQ page on your website. If the URL redirects to a cloud document or PDF, then you'll be asked to change it.

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