BigSpy and AdsSpy | Competitor Ad Analysis Guide

Understanding what your competitors are advertising is essential for staying ahead in a crowded ecommerce market. BigSpy and AdsSpy provide powerful tools to uncover competitor ad strategies, product trends, and pricing insights across multiple platforms. This guide walks you through how to use each tool to evaluate performance data, track new launches, and optimize your ad campaigns for better results.

Analyzing competitor products with BigSpy

BigSpy is a powerful ad intelligence platform that tracks millions of ads across Facebook, Instagram, TikTok, YouTube, Google Ads, and more. It allows you to identify trending products, pricing strategies, and new product launches by monitoring ad creatives and performance data.

Key Insights from BigSpy

BigSpy gives you a clear view of what’s selling and how your competitors are promoting products:

• Hot-selling products: Identify products with the highest ad spend and longest running campaigns.
• Pricing strategies: Analyze pricing trends, discounts, and seasonal promotions.
• New product launches: Track newly promoted products in real time.
• Product Category Distribution: Understand which product types competitors are focusing on.

How to use BigSpy to analyze ads

1. Sign In to BigSpy: Go to the BigSpy website  , register an account, select your subscription plan, complete payment (if applicable), verify your email, and log in.

2. Search for Competitor Ads: Enter your target keyword in the search bar and select relevant ecommerce categories such as Ecom Info or Precision Search.

3. View Product Landing Pages: Click Learn More or Shop Now on any ad to view the product page or landing page.

4. Analyze Product Data: Use these filters and indicators to extract meaningful insights.

• Trending Products: Sort ads by campaign duration. Long-running ads often point to strong performers.
  • Example: Ads running continuously for one month may signal top-selling items.
• Price Change Analysis: Compare ads from different periods to spot discount cycles.
  • Example: A product listed at $150 in January and $120 in March suggests a sale event.
• New Product Monitoring: Use the "Last 30 Days" filter to discover newly launched ads that may reflect recent product releases.
  • Example: After applying the filter, you may see ad headlines like “Brand New Smart Vacuum Cleaner Just Launched!” indicating new product entries promoted in the last month.
• Category Mix: Look at how many ads each category has to understand competitor focus.
  • Example: If 70% of ads are for footwear, that may indicate a primary sales channel.

Analyzing Competitor Products with AdsSpy

AdsSpy focuses on competitor ad tracking, offering detailed analysis of ad creatives, copy, landing pages, and targeting strategies. It’s especially useful for analyzing ads from independent brands and Amazon sellers.

Key Features of AdsSpy

AdsSpy offers several ways to break down ad content and performance metrics:

• Real-time ad monitoring: Track live ads currently running on platforms like Facebook, Instagram, and others.
• Ad history tracking: Review historical ad data to analyze how long ads have been running and observe changes over time.
• Estimated ad spend analysis: Access estimated advertising spend to evaluate how much competitors are investing in specific campaigns.
• Ad performance scoring: Assess ad effectiveness through engagement metrics such as likes, shares, comments, and estimated reach.
• Similar ad discovery: Identify ads with similar creatives or targeting to uncover competitor testing strategies or common market trends.

How to use AdsSpy to analyze ads

1. Sign In to AdsSpy: Go to the AdsSpy website  , register an account, choose a subscription plan, complete payment (if applicable), verify your email, and log in.

2. Search for Competitor Ads: Enter your target keyword in the search bar and select platforms (e.g., Facebook, Instagram) where ecommerce ads are most active.

3. Review Product Landing Pages: Click on any ad and open the Offer Page to examine the promoted product.

• Example: You might see ad headlines like “Summer Clearance Dresses Only $29.99!”—helping you quickly identify promotion messaging.

4. Analyze Product Data

• Identify Trending Products: Use the Top Ads filter to surface high-engagement ads.
  • Example: Ads featuring "Skinny Jeans" with 500+ likes indicate strong consumer interest.
• Analyze Pricing Strategy: Compare prices across different ads.
  • Example: Regular price listed as "$49.99" with a Black Friday version at "$29.99"—a clear 40% markdown.
• Monitor Inventory Signals: Ads continuing to run while the product page shows Out of Stock may indicate high demand and potential supply constraints.
  • Example: An ad for "Wireless Earbuds" continues running for multiple weeks, but the landing page displays “Currently Unavailable,” suggesting strong consumer interest that exceeds inventory availability.
• Evaluate Bundling Strategies: Observe ads offering bundle deals to assess upsell techniques.
  • Example: An ad titled “Save $20 on Tops & Bottoms Bundle!” reveals a cross-promotion tactic.

Feature Comparison: BigSpy vs AdsSpy

BigSpy and AdsSpy provide complementary views of the ad landscape, helping you spot opportunities, avoid false winners (ads that look successful on the surface but don’t actually convert), and refine your marketing strategy. Use BigSpy for broad trend discovery and product sourcing, while relying on AdsSpy to break down ad structure, performance, and targeting. Together, these tools deliver the ad intelligence you need to stay sharp, agile, and profitable in ecommerce.