Shoplazza provides two main ways to set up promotions: discount codes and automatic discounts. These tools work across orders, products, and shipping, giving merchants the flexibility to buildhigh-impact campaigns tailored to their goals. Whether you're planning a holiday sale, clearing inventory, or rewarding loyal customers, the Shoplazza discount system supports flexible setups that suit different sales strategies.
To better understand the available promotion options, start with this guide: Discount | Overview of Discount Types in Shoplazza
Promotion setup options
Discount codes
Discount codes require manual input at checkout and are ideal for targeted promotions or exclusive member offers. They offer greater control over usage and are best suited for:
- Loyalty or membership campaigns
- Newsletter, SMS, or influencer-driven promotions
- Campaigns that require redemption limits or unique codes
Example: Share code EXTRA10 with your subscribers to give them 10% off selected products.
Automatic discounts
These apply automatically when a customer’s cart meets specific conditions. No manual input is needed. They offer a smooth shopping experience that encourages conversion.
Common use cases:
- Limited-time storewide offers
- Promotions based on cart value or quantity
- Ongoing campaigns where speed and ease are key
Example: Offer 20% off automatically when a customer buys three or more items.
Discount types
Shoplazza supports three key discount types under both promotion types. Each category addresses different conversion goals and campaign needs.
Product discounts
These apply to specific products, variants, or collections. They are commonly used to:
- Increase sales of seasonal or slow-moving inventory
- Promote bundles or upsell offers
- Highlight new arrivals or feature key products
Examples:
- 30% off selected styles for 48 hours
- Buy 2, get $10 off
- Buy 1, get 1 free
Order discounts
These apply to the entire shopping cart and are triggered by total order value or quantity. Often used to support:
- Storewide promotions
- Holiday or event-based campaigns
- Incentivizing higher basket value
Examples:
- Spend $200, get $30 off
- Buy 3 items, save 10%
- Use code BLACKFRIDAY to save $50 on orders over $500
Shipping discounts
Shipping-related promotions are highly effective in reducing cart abandonment and encourage cross-border sales. They help lower perceived costs during checkout and enhance customer trust at checkout.
Examples:
- Free shipping on orders over $199
- 50% off shipping for loyalty members
- Free shipping for selected regions using code FREESHIP
Selecting the right strategy
The choice between discount codes and automatic discounts should reflect the nature and goals of your campaign:
- Use discount codes for personalized marketing, closed-group offers, or limited-use deals
- Use automatic discounts for public-facing, frictionless experiences that apply automatically
- Combine product, order, and shipping discounts to build layered campaigns that target various buying behaviors
Shoplazza’s flexible discount engine gives you full control over every promotion you run. By aligning the right discount types with the right delivery method, you can drive more conversions, retain loyal customers, and build long-term growth for your store.
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