Analytics | Reports overview

The Reports section in your Shoplazza admin gives you access to a full library of analytics covering key areas such as sales, traffic, customer behavior, payments, promotions, inventory, and finance. Use these reports to monitor trends, track performance, and make smarter decisions based on clear, structured data.

Accessing your reports

Go to your Shoplazza admin > Analytics > Reports to explore all available report categories. Reports are organized by topic and cover both standard metrics and advanced conversion insights. You can also create and manage custom reports tailored to your business needs.

Available report types

The following table lists all currently available reports in your admin, grouped by category. Use these reports to gain visibility into specific operations or identify areas that require attention.

Category	Report	Description
Sales	View sales by SPU	View the full-process conversion funnel of online store from browsing to add-to-cart to checkout, segmented by SPU.
	View sales by SKU	View product browsing, add-to-cart, and order placements by SKU.
	Product sales trends	View trend charts for product browsing, add-to-cart activity, and order placement.
	Sales of COD orders	View COD order performance, including cancellations and completions.
	Sales analysis by product tag	View product views, add-to-cart rate, conversion rate, and sales by product tag.
	First-time vs returning customer sales	Analyze sales, orders, and users by customer type.
Traffic	UTM report	View UTM campaign traffic and conversion performance.
	Visitors by location	View browsing, cart, and order activity by country or region.
	Traffic channel analysis	Analyze traffic sources by volume, conversion rate, and sales.
	Landing page performance report	Analyze traffic and conversion rates for online store landing pages.
Behavior	View conversion funnel by SPU	Track customer flow from visit to checkout to order, segmented by SPU.
	Page data details	View pageviews and bounce rates for individual pages.
	Collection page report	View browsing, add-to-cart, and order placement by collection page.
	Search term details	View search volume, successful hits, and terms with no results.
	Customer retention analysis	Analyze retention rates by time period.
	Conversion funnel analysis	Analyze funnel metrics by time, country, UTM, and device.
Payment method	Payment success rate	View success rates and failure reasons for each payment method.
Discounts	Amount off overview	Analyze the performance of “amount off” promotions.
	Flash sale overview	Review performance metrics for flash sales.
	Discount codes overview	Evaluate usage and performance of discount codes.
Stock	Sold out rate report	View inventory consumption and sell-through rates for items.
Finance	Financial reports	Review total sales, received payments, and liabilities across the store.
	After-sale analysis report	Analyze after-sales service performance and potential risks.
	Gift card balance	Track gift card issuance, sales, redemption, refunds, and deactivation.
	Gift card sales	Analyze revenue and engagement from gift card sales.
Custom	Custom report builder	Create custom reports using selected filters, metrics, and dimensions.

Leverage detailed reports to measure performance, identify bottlenecks, and take action across every area of your store. Whether you're optimizing campaigns, reviewing financial data, or building custom insights, these tools help you drive growth and make confident, data-backed decisions at every stage of your business.