Setting up Criteo Feed in your store

In today's competitive digital marketplace, leveraging advanced advertising technology can make a significant difference for online businesses. Criteo, a leader in performance display advertising, offers a unique solution. It uses sophisticated machine learning to help online stores target ads with precision, focusing on engaging previous visitors. This guide is designed to simplify the process of integrating Criteo into your Shoplazza store, enabling you to harness the power of personalized advertising and enhance your digital presence.

Benefits of Combining Criteo and Shoplazza:

  • Personalized Customer Engagement: Criteo's algorithms allow you to craft ads that resonate with your audience based on their behavior, boosting engagement and conversion rates.
  • Increased Visibility: Re-engaging with past visitors through targeted ads enhances the chances of converting them into customers.
  • Competitive Advantage: Utilize Criteo's advanced technology to gain an edge in the digital marketplace with more effective and focused advertising.


1. From your Shoplazza admin > Products > Product feed, click on Add feed.

2. Fill in the basic information and select Criteo as the channel option. Once done, click on Confirm.

Setting Up Your Product Catalog in Criteo

1. Criteo Management Center Login

Begin by logging into your Criteo Management Center  . This central hub enables you to oversee your Criteo campaigns and gain valuable insights crucial for crafting effective advertising strategies.

2. Importing Your Product Catalog

Once logged in, the key task is to Import your product catalog  . Here are the steps:

  • Head back to your Shoplazza admin.
  • Copy the product feed URL provided.

  • Now, go to your Criteo account and follow these steps:

This step is important for syncing your Shoplazza product inventory with Criteo, enabling the creation of personalized ad campaigns based on your available products. It ensures that your advertising accurately reflects your store's offerings.

3. Checking Your Catalog Imports

Pay attention to product statuses indicated by colors like yellow, green, or red to confirm successful imports. These statuses validate the integration of your products with Criteo's advertising platform. Ensuring your products are ready for Criteo's advertising ecosystem. For a comprehensive understanding of this step, consult the Catalog Import Guide  .

4. Deciding on Feed Update Schedule

You have the option to choose between automatic updates, manual updates, or setting specific times for updates. Consistent updates are essential to ensure your Criteo ads match your Shoplazza store's latest inventory, maintaining the relevance and effectiveness of your ads. For more detailed information on setting up an effective update schedule, consult the Import Schedule Guide  .

By following the above steps, you can easily set up the Criteo feed in your Shoplazza admin. This can help you optimize your online advertising strategy, reach previously engaged visitors with personalized ads, and ultimately outperform competitors in the digital marketplace.

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