1.Start here: SHOPLAZZA admin > Marketing > Google > Google Ads conversion tracking
2.Link an existing Google Ads account and click “Confirm to bind account”.
3.Check the critical conversion events that you want to track and click “Create a conversion action”.
4.Go to Google Ads, click in the upper-right corner: "Tools and Settings" > "Measure" > "Conversion," you can see the conversion tracking.
Google Ads conversion tracking vs. GA global site tracking:
- Google Ads conversion tracking is more targeted; it’s a tracking code designed to measure whether an Ad is reaching a specific goal. It has more accurate attribution and timely reporting, while GA is more focused on awebsite’s overall status.
- The conversion tracking created in Google Ads is a separate event tracking. To compensate for global tracking incompleteness, users can set up a series of events as needed and use them as conversion events. You can track customized events as well as your website’s overall status.
- SHOPLAZZA’s Google Ads conversion tracking tool dramatically simplifies a tedious process, improves efficiency, and provides ease of use. You can create a Google Ads conversion tracking code with one click and select any critical events you want to track. You don’t need to insert tracking codes generated by Google Ads.