You can use email marketing to send emails to customers to promote store campaigns and disseminate promotional information.
Common Scenarios of Email Marketing
| Registered guest conversion | Encourage registered members with no purchases to place orders and convert potential customers. |
| Abandoned cart recovery | Reduce shopping cart abandonment caused by non-price related factors and increase the likelihood of purchase. |
| Order repurchase | Improve repurchase rate and promote cross-selling through recommendation functions. |
| Thank you notes | Optimize customer experience and enhance customer engagement. |
| Review invitation | Optimize products and services, establish better user experience and communication channels. |
| Motivate repurchases | Recover lost customers and guide one-time customers to make second purchases. |
| Engage inactive customer | Preserve inactive customers, avoid the loss of high-quality customers and cultivate the loyalty of existing customers. |
| Shopping cart/Favorites reduction | Entice customers to place orders. |
| Membership points/ Membership upgrade reminder | Encourage purchases through membership points/membership upgrade privileges to increase customer’s engagement. |
| Coupon expiration Reminder | Promote order placement and improve conversion rate. |
| Shopping date reminder (Monthly/Yearly) | Optimize user experience and send discounts/coupons to improve repurchase rate. |
| Order notification | Improve customer trust and optimize user experience. |
| Campaign notice | Draw attention to promotional offers and encourage customers to place orders. |
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