This guide provides a simple way to get your TikTok Pixel ID and boost your ad performance. The TikTok Pixel ID is a unique code that links your TikTok Pixel to marketing data, which helps improve data collection, ad targeting, and campaign tracking.
Creating your TikTok Pixel ID
Generate a new Pixel ID by following these steps:
1. Log in to your account: Sign in to your TikTok For Business account and select the Ads Manager account.
2. Navigate to events: Click Assets from the top bar and select Events in the drop-down.
3. Manage web events: Under the Event Manager, click Manage under Web Events.
4. Create a pixel: Click Create Pixel. Add a Pixel name and choose TikTok Pixel as the connection method.
5. Add pixel name: Choose a name for your pixel and select TikTok Pixel as the connection method.
6.Choose installation method: Select Manually Install Pixel Code as the installation method, and click Next.
7. Select custom code: You have two options: Event Builder and Custom code. Select Custom Code and click Next.
8. Complete setup: Click Next in the lower right corner, and then click Complete Setup.
Accessing your TikTok Pixel ID
To access your TikTok Pixel ID, follow these easy steps:
1. Log in to TikTok ads manager: Sign in to your TikTok Ads account. This is where you’ll manage your campaigns and access your TikTok Pixels.
2. Go to the TikTok business platform: Click onTools, then select Event from the dropdown. This is where you’ll configure your data sources and Pixel settings.
3. Choose Data sources: In the Event management section, select Data Sources from the sidebar on the right.
4. Copy your TikTok pixel: Find the Pixel for the Conversion API and click on it to view its details and settings. This is where you can see and copy your Pixel settings.
By following these steps, you can easily obtain your TikTok Pixel ID and unlock TikTok’s Event API potential. This will allow for better data collection, improved ad targeting, and more effective campaign tracking.
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