Product selection tools for your online store

Choosing the right products is one of the most important factors in building a successful online store. While strong marketing is essential, offering products that customers want can have an even greater impact on your sales. The right tools can make finding those products easier and more effective. Below, we’ll introduce some popular tools to help you discover winning products for your store.

Amazon Best Seller

The Amazon Best Seller   list is an excellent resource, especially if you're new to eCommerce. It highlights the top 100 best-selling products across a variety of categories, based on real sales data. This gives you a clear idea of what’s trending and what customers are interested in. Reviewing these products can inspire you to add similar items to your store, helping you tap into existing demand.

For example, if you see a particular category, like wireless headphones, ranking high on the list, you might consider sourcing similar products to capture that interest in your own store. This approach helps you stay in tune with what’s popular and relevant to your target audience.

Google Trends

Google Trends   is a powerful and free tool that shows how interest in specific keywords changes over time and across regions. It gathers data from Google Search, Shopping, YouTube, News, and Images. This is valuable for understanding which products are in demand, spotting seasonal trends, and planning your marketing strategy.

Start by entering product keywords and using filters like region and time frame to see how interest levels change. This can help you identify high-demand products and plan for peak sales periods. For example, if you notice that “portable air conditioners” spike in searches during summer, you can prepare your inventory and marketing accordingly.

Another useful feature is the ability to compare different products or brands to see which one is getting more attention. For example, comparing “Bluetooth headphones” and “wired headphones” side-by-side can show you which product has more search interest, helping you decide which type to focus on for your store.

Below the keyword trends, Google Trends also displays interest levels in different regions. This is particularly useful for targeting your ads and SEO efforts in areas where your products are most in demand. For instance, if you notice that a product is popular in Nunavut but not in Yukon, you can adjust your marketing budget and strategies accordingly.

AliExpress Dropshipping Center

AliExpress Dropshipping Center   is a valuable tool for finding trending products and reliable suppliers on AliExpress. It offers a range of filters, such as price and shipping location, to help you narrow down your search and find products that fit your store’s needs. This tool is especially helpful for sellers with smaller budgets since it supports dropshipping, allowing you to offer a variety of products without holding inventory.

You can also use the image search feature to find products similar to those you’re interested in, or check the sales data to see how well specific products are performing. This helps you choose items with a higher chance of success in your store. For example, if you’re interested in selling pet supplies, you can use the filters to find products that are trending within this category and are shipped from local warehouses, ensuring faster delivery times for your customers.

Kickstarter

Keeping an eye on crowdfunding platforms like Kickstarter   can help you spot exciting new trends and innovative products before they become widely available. By following successful projects, you can find products with high potential and bring unique items to your store, helping you stand out from the competition. For example, if a project for a new type of portable blender gains significant support, it’s a good indicator that there’s demand for such a product. You can then source similar items to capitalize on the trend early.

Kickstarter also provides insights into emerging consumer interests, which can help you stay ahead of market trends and adapt your product offerings to match what’s coming next.

Niche Scraper

Niche Scraper   is a robust tool designed to help you discover trending products on AliExpress and Shopify stores. It provides detailed insights into traffic, orders, and sales data for competitor sites, highlighting their top-selling items. This allows you to see what’s working for others and consider similar products for your store.

The “Store Analysis” feature is particularly useful for exploring high-performing Shopify stores. You can find out which products are driving sales for them and get ideas for your own product lineup. For example, if a competitor is seeing success with a line of eco-friendly kitchen gadgets, you might consider adding similar products to your store to attract environmentally conscious shoppers.

Adspy

Adspy   is a comprehensive tool for analyzing Facebook and Instagram ads. It allows you to search for competitor ads using filters like keywords, URLs, and audience demographics. This helps you understand what products are trending in the ad space and how they’re being marketed.

By studying high-performing ads, you can gain insights into what’s working and apply those strategies to your own campaigns. For instance, if you see a competitor running successful ads for a particular type of fitness tracker, you can consider adding similar products to your store and creating ads that highlight the same benefits.

Adspy also shows detailed metrics such as engagement rates and ad longevity, which can guide your decisions on which products to promote and how to structure your ads.

Big Spy

BigSpy   is another versatile ad monitoring tool that covers multiple platforms, including Facebook, Instagram, YouTube, and TikTok. It offers advanced filtering options to help you find the most engaging ads and analyze their performance.

This tool helps you understand the latest ad trends and spot potential best-selling products. For example, if you notice a surge in ads for a new type of phone accessory, it could indicate growing demand for that product. You can then decide whether to stock a similar item and create targeted ads to capture interest.

BigSpy also provides insights into different ad formats, such as video or carousel ads, so you can choose the best way to showcase your products.

Buzzsumo

Buzzsumo   helps you discover the most popular content on social media platforms. Enter product-related keywords to see which posts are getting the most engagement, making it easy to identify trending topics and products. For example, if you see a high-engagement post about a specific type of skincare product, you might consider adding it to your store and testing its popularity with targeted ads. Buzzsumo also shows you which influencers are talking about these products, allowing you to reach out for potential collaborations.

Understanding what’s generating buzz on social media helps you align your product offerings with current trends and capture more customer interest.

Social Media Platforms

Social media platforms like YouTube, Facebook, and Instagram are excellent for spotting trending products. Following influencers and popular accounts in your niche gives you insight into what’s hot and what customers are excited about. For example, if you’re in the tech space, watching popular tech influencers can help you stay up to date on the latest gadgets and accessories. You can then add similar products to your store to meet that demand. Similarly, fashion retailers can keep an eye on Instagram to see what styles are trending and adjust their inventory accordingly.

Keeping track of social media trends not only helps you find new products but also gives you ideas on how to market them effectively. You can see what type of content resonates with your audience and create similar posts to drive engagement.

Selecting the right products is key to building a successful online store. By using these tools, you can stay ahead of trends, understand customer needs, and choose products that will boost your store’s growth. Whether you’re starting with free tools or investing in premium options, finding the right products will set your store up for long-term success and help your business thrive.