Why are my customers’ market currencies at checkout inconsistent?

When using your store’s markets feature, customers may face situations where the order currency is inconsistent with the currency set in the market. For example, if you have created two markets, one for the United States with USD as checkout currency, and the other for Japan with JPY as checkout currency, customers might still see inconsistencies. Here’s a deeper look into why this happens.

Common issues

1. IP-based market switching: The market function is set to switch markets based on IP address, but customers with IP addresses in the US can still enter the Japanese market to place orders.

2. Currency mismatch: The currency for the United States market is set to USD, but a customer with a shipping address in the US uses JPY for checkout.

Reasons for inconsistencies

Several factors can lead to inconsistencies between the market currency and the currency used at checkout:

1. Using a VPN: Customers may use a VPN network while browsing the store, causing the system to switch to the market where the VPN network is located.

2. Different shipping and browsing locations: Customers might be in one country but need to ship items to another country. For example, a customer abroad may need to buy goods for family members in another country.

3. Geolocation app: If your store has the Geolocation app installed and the market selector function enabled, customers can switch markets through the market selector.

For more detailed instructions, refer to: How do I ensure customers place orders in designated markets?