Enhancing the E-commerce checkout experience with GeoPin Address app

In the fast-moving world of e-commerce, ensuring a seamless checkout experience is essential for setting your business apart. Integrating map-based address selection capabilities stands out as a strategic approach, offering significant benefits in areas where traditional addressing systems are less accurate.

The challenge of less accurate address systems

In some regions, such as specific countries in the Middle East, including Saudi Arabia and the United Arab Emirates, often rely on broad descriptors or landmarks for addresses, rather than specific street names and numbers. This lack of precision can complicate delivery processes and affect customer satisfaction.

Solution: Implementing the GeoPin Address app

The GeoPin Address app revolutionizes the checkout process by enabling precise location pinpointing on a map. This ensures accurate delivery details, boosts delivery efficiency, and elevates the overall customer experience.

Note

This app operates on a prepaid basis, requiring users to add funds to their account before accessing its features.
Additionally, it is not supported by the Onepage theme.

Installing the GeoPin Address app

1. Navigate to the App Store: From your Shoplazza Admin > Apps, click Visit App Store.

2. Find the app: Search for GeoPin Address in the search box and click Add app to add it to your store.

3. Install the app: Click the Install app to complete the app installation.

Operational steps

Once the GeoPin Address app is successfully installed, perform the following actions to fully utilize its capabilities:

1. Manage your account: Post-installation, ensure you recharge your account to keep track of your balance, feature usage, and access other important data directly from the app’s dashboard.

2. Activate map functionality: The map feature operates on a prepaid balance. By selecting View pricing to learn about the pricing details, and then recharge your account as instructed to ensure your access remains steady.

3. Decide your recharge amount: Determine your recharge amount based on your current account balance, utilizing your linked payment method or a credit card for the transaction. Confirm your recharge by selecting Recharge.

Configuring general settings

After recharging, configure the following settings in the General settings page:

Select supported countries: Define which countries will see the map feature at checkout, tailoring the app’s functionality to your geographical focus.
Balance alerts: Enable balance alerts to receive notifications when your account balance approaches a predefined threshold, ensuring uninterrupted app usage.
Usage limit: Implement limits on the number of times features like map loading, address encoding, and detail retrieval can be utilized per order to effectively manage your balance.

Utilizing the data dashboard

Data insights: Access the data dashboard page to review app usage metrics over a selected period. This includes user exposure to the GeoPin Address features, click numbers, click-through rates, and the total successful orders made using GeoPin Address.

Enhancing Customer Checkout Experience

Implementing the GeoPin Address app improves the checkout process by:

1. Provide accurate delivery information: Customers can precisely determine their location using the map feature, tailored to the countries set in the app's general settings, which improves the accuracy of delivery addresses.

2. Simplify map interaction: The app allows customers to easily fill in their shipping address by locating addresses or selecting points on the map, streamlining the process.

3. Managing over-limit usage: An automatic alert system notifies users when their activity exceeds predefined limits, maintaining operational efficiency and cost-effectiveness.

4. Enable address autofill: Once a location is confirmed, the app autofills the shipping address, further simplifying the checkout experience.

Feature Breakdown

Feature	Feature description
Map Loading	Geographic locations displayed in the GeoPin Address pop-up, such as cities, streets, shops, etc. A usage fee is charged each time a user opens the pop-up window to load the map. Multiple operations will result in multiple charges.
Address encoding	Convert a detailed address into geographic coordinates (like longitude and latitude), or vice versa. This primarily involves the following steps: A usage fee is charged when the user uses the 'GeoPin Address' feature to load the map and the browser's default location setting is enabled. A usage fee is charged each time a user selects a location on the map. Multiple operations will result in multiple charges. A usage fee is charged each time a user uses the 'Get Current Location' function on the map. Multiple operations will result in multiple charges. A usage fee is charged each time a user searches and selects an address. Multiple operations will result in multiple charges.
Address details	Provides autocomplete suggestions based on the partial input of an address or place name. It also allows for the retrieval of detailed location information using its identifier. A usage fee is charged each time a user confirms an address on the map. Multiple operations will result in multiple charges.

Understanding data metrics

Module	Indicator	Description
Core Metrics	Users	Number of users exposed to the GeoPin Address features
	Number of clicks	Number of clicks on GeoPin Address features
	Click-through rate	Number of users who clicked / Number of users exposed
	Orders	The total number of successful orders placed using GeoPin Address
Users	User Count	Number of users exposed to the GeoPin Address features
	Number of clicks	Number of clicks on GeoPin Address features
Click-through rate	Click-through rate	Number of users who clicked / Number of users exposed
Orders	Total Completed Orders	The count of successful orders placed using the map feature after installing the app.
	Uncompleted Orders Using Map	Number of orders that weren't completed after utilizing the map feature.
	Completed Orders Using Map	Number of successful orders placed after using the map feature, reflecting its direct impact.
Feature usage count	Map Loading	Indicates how frequently the map loading feature was accessed.
	Address encoding	Reflects the number of times users encoded addresses into geographic coordinates.
	Address details	Shows the total instances users retrieved detailed address information through the app.

By embracing map-based address selection, your businesses can navigate the complexities of global delivery challenges, especially in regions with less structured addressing systems. This approach not only streamlines the checkout process but also significantly enhances the customer experience, potentially leading to higher conversion and success delivery rates.