Market management

Shoplazza makes it easy for you to set up your own marketplace and personalize it for each market. This has numerous benefits for your business. You can easily adjust product prices to stay competitive and attract customers. Customized domain names help build trust and improve brand perception in different regions. Additionally, you can choose the payment methods that work best for each market, ensuring a seamless shopping experience for your customers. With Shoplazza's user-friendly features, you can effortlessly enhance competitiveness, brand image, and customer satisfaction in your online marketplace.

First time using Markets

When you use Shoplazza's Market feature for the first time, it will automatically create a primary market for you. This primary market is based on your store currency and represents the main country or region where you primarily sell your products. It serves as a starting point for your marketplace customization journey. From there, you can expand and tailor your marketplace to include additional markets based on your business needs and target regions. The primary market feature simplifies the initial setup process and helps you get started quickly with your online marketplace.

Market classifications

1. Primary market

Your primary market in Shoplazza represents the main country or region where you primarily sell your products. It is determined by the store currency you have set in your Shoplazza Admin > Settings > Store Information under the General Settings section. For example, if your store currency is Canadian dollars, your primary market will be set to Canada. Changing the store currency will also change your primary market.

By default, any modifications you make to your store, such as adjusting item prices, will automatically apply to your primary market.It's important to note that each country can only be included in one market.If your store has generated sales, you will need to contact Shoplazza Support to change the store currency.

If you decide to change the store currency, the main market will be updated to the country corresponding to the new currency. If the new country is already part of a single country market, the single country market will be removed. The country that was previously the main market will be moved to your international market.

Please keep these considerations in mind when managing your primary market and making any changes to your store currency.

2. Single country-region market

A single country or region market in Shoplazza focuses on a specific country or region. When you create a new market for a single country or region, Markets will use the currency of that country or region as the base currency. If the system does not support the currency of that specific country or region, it will set the market's base currency to match the primary currency of your store.

Using a single country market is beneficial when you have a targeted strategy for selling in particular countries or regions. For example, if your primary market is Canada and a significant portion of your international sales come from the US, creating a dedicated marketplace specifically for the US can provide American customers with a localized experience when they browse your store. This focused approach can help boost sales and conversions by offering a tailored experience to customers in that particular market.

3. Multi-country/region market

A multi-country market in Shoplazza encompasses multiple countries. When you create a multi-country market, Markets automatically sets your store's default currency to match the base currency of that market. The base currency determines the fixed product prices. Additionally, the market is initially configured to display prices to customers in their local currency. However, if you choose to disable this feature, all customers within that market will use the base currency when making purchases.

Creating a multi-country market is convenient when you have countries or regions with similar targeting strategies. For example, if you sell products in Germany, France, Belgium, and Italy, and these countries share the same product pricing, shipping methods, and domain names, you can combine them into a single market. This simplifies management and ensures a consistent experience across these countries within the market.

Adding Markets

To create your markets, follow these steps:

1. Access the Markets section in Shoplazza Admin by navigating to Settings > Markets. Then, click on the Add market button.

2. Provide a name for your new market. This name is used for identification purposes and is not visible to customers.

3. Click on the Add countries/regions option and select the specific places you want to include in your market.

  • Apart from the primary market, you can have up to 50 markets. If you need more than 50 markets, please consider grouping multiple countries and regions with similar target strategies into multi-country/region markets.

4. Once you have added the desired countries/regions, finalize the creation of your market by clicking the Save button located at the top.


If you create a new market that contains countries that are already part of another market, the country will be added to your new market and removed from the existing market. If the existing market no longer contains any other countries, the system will automatically delete the market, along with any associated international prices, domains, subfolders, or customizations.

Managing and previewing your markets

To manage and preview your markets, follow these steps:

1. Access your Shoplazza Admin and navigate to Settings > Markets. Locate the market you want to preview and click on the Manage button.

2. Here you can have different options to manage your market. There is also an overview of how your market is performing.

3. To manage countries or regions for your market, click on the Edit button.

4. Here you can simply add more countries or regions, or deleting them by clicking on the X button.

If you wish to remove a country from an existing market and add it to the single country or region market, you can simply refer to the steps outlined in the Adding Markets process above.

5. To see what your market looks like from a customer's point of view, click Preview.

Deactivating your market

If you no longer wish to sell products to certain places, you have the option to deactivate your markets in Shoplazza. Deactivating a market will not impact your existing orders, and all the settings will be saved for future use. You can reactivate the markets whenever needed.

Please note that deactivating your market will not affect your shipping area. However, customers in deactivated markets will not be able to make payments.

To deactivate a market, follow these steps:

1. Access Markets by going to your Shoplazza Admin > Settings > Markets. Locate the market you would like to deactivate and click the Manage button.

2. In the Market status column, choose Deactivate.


When you deactivate a marketplace that has its own unique web address or subdomain, you can set up redirects to seamlessly direct customers to your primary marketplace domain. This means that whenever customers try to access the disabled marketplace URL, they will be automatically redirected to your main marketplace website. It's a convenient way to ensure that your customers can still find and access your offerings without any hassle.

However, if you disable a marketplace that is part of a larger website as a subfolder, the specific URLs associated with those subfolders will stop working. In such cases, it's essential to set up redirects to avoid any inconvenience for your customers. By implementing redirects, you can redirect the deactivated subfolder URLs to the appropriate pages on your primary marketplace domain, ensuring that customers can continue to navigate and engage with your storefront smoothly.

Deleting your market

Customers in that market can not purchase physical products or access subfolder URLs, but existing orders remain unaffected.

1. Access Markets by going to your Shoplazza Admin > Settings > Markets. Locate the market you would like to delete and click the Manage button.

2. Delete the market by using the Delete market button and click Delete for confirmation.

In conclusion, Shoplazza provides the flexibility to set up and personalize your own marketplace for different markets. This customization allows you to adjust prices, set domain names, and cater to the specific needs of each market. By leveraging these features, you can enhance competitiveness, build customer loyalty, and optimize brand perception. Whether you're creating single country or multi-country markets, Shoplazza empowers you to tailor your online marketplace to diverse audiences and maximize success.

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