Shoplazza's Analytics module is a valuable tool for accessing real-time data about your store, allowing you to gain a deeper understanding of your customers' shopping behaviours. This immediate insight is an important aspect for tailoring your marketing strategies and creating effective sales plans. Analyzing customer behaviour is a strategic step towards enhancing the success of your business. Plus, all this valuable data is easily accessible through your Shoplazza admin, making the process of monitoring straightforward and efficient.
1. Head over to your Shoplazza admin > Analytics > Overview dashboard.
2. On this dashboard, you'll find a comprehensive table displaying various data points:
|Your analytics overview dashboard is a summary screen that provides an at-a-glance view of important metrics or key performance indicators (KPIs) evaluating your business.
|The overview dashboard provides a quick snapshot of the store's performance, allowing merchants to track important metrics such as sales, revenue, traffic, and more. For example, if a merchant wants to check the performance of a new marketing campaign, they can use the overview dashboard to see if it has had a positive impact on their store's traffic and sales.
|Live view data provides real-time information about your sales that are generated constantly
|Live view data can provide insight into customer behaviour, such as which products they are browsing, which pages they are visiting, and how long they are staying on the site.
|The Report tab contains a collection of reports available to you. You may generate and view various types of reports related to your store's sales, customers, orders, and products.
|For sales reports needed in product, traffic, behaviour, etc. For example: Let's say you are running an online store and you want to analyze your sales performance for the last quarter. You can use the report feature in Shoplazza to generate a sales report for that period, which will give you detailed information on the number of orders, revenue, and products sold.
Utilizing Shoplazza's Analytics module goes beyond routine data monitoring; it's an integral part of shaping a responsive and customer-focused business strategy. Regularly reviewing your store's data not only informs your decisions but also drives your business towards sustained growth and success.