SEO Optimizer Guide

The SEO Optimizer is a Shoplazza Admin app that improves store SEO. Key features include evaluating and enhancing SEO performance, finding SEO issues, and setting meta tags for various pages. Users can create alt tags for images, adjust Google indexing settings to increase click-through rates, and fix broken links by redirecting them. The app also helps set up sitemaps and Google Snippets  to enhance search results.

Installing the SEO Optimizer

The SEO optimizer can be found in the Shoplazza app store. After installing, you will have access to a dashboard to see your SEO data.

1. Install the App: From your Shoplazza Admin, go to Apps > Visit App Store. Enter “SEO” in the search bar, and select the SEO optimizer app.

2. Dashboard Overview: The dashboard helps to view the data and monitor the organic traffic on your website and any conversions that may have occurred. Analyze consumer behaviors based on the data in the landing page.

Resolving SEO Issues

Clicking Re-scan in the SEO Checklist performs a 5-minute website SEO scan. For fixing issues, use recommended tools or make manual adjustments as needed.

1. SEO Checklist: When you click Scan, the system will conduct an SEO scanning on the website. This process should take around 5 minutes. The scan can detect 3 possible results:

• SEO Issue: This section highlights critical SEO issues that require immediate attention.
• Improvements: This section identifies areas that may impact SEO and suggests ways to enhance overall performance.
• Good result: This section confirms that no issues were detected.

2. Resolving identified issues: Review the ongoing issues and recommended actions by expanding the highlighted menu. Some issues come with tools for fixes. If no tool is available, review the issue and adjust manually.

Adding Meta tags for your store

Meta tags are snippets of text that describe a page’s content; they don’t appear on the page itself but only in the page’s code. They help search engines understand the content of pages, which can improve the site’s visibility in search results. Click Meta tags to manage SEO tags for different pages. Preview changes on Google and modify tags by searching for product titles and other information across the site.

1. Configure tag settings for each page: Click the Meta tags tab to navigate between different pages where SEO tags can be set. Adjust the tags for each page to meet SEO best practices and requirements.

2. Preview changes: As tags are configured, use the Google preview feature to see how changes will appear in search results. This helps ensure that tags are optimized for better visibility.

Modifying the Meta tags on different pages

Search for specific product titles, collections, or blog posts within your store to update their meta tags. This process ensures that all relevant pages have consistent and effective SEO tags.

1. Homepage: in the Homepage tab, update the SEO title, description, and keywords for the homepage.

2. Product pages: Navigate to the Product tab to set SEO tags for individual product pages.

3. Collection pages: Use the Collection tab to add or modify SEO tags for various product collections.

4. Blog posts: Go to the Blog tab to update the SEO tags for each blog post.

Adding Alt tags for images

Navigate to the Image Optimization section to add and save customized image Alt text. Click Use Recommended Settings for preset options, ensuring all images have precise Alt text for better search engine optimization.

1. Add image alt text: Enter the alt text for the image and click Save.

2. Recommended Settings Button: Click Use Recommended Settings to adopt the recommended settings.

Tips for Using Alt Text

1. Alt attributes and Alt text: These are descriptions of the image used to display explanatory text when the image cannot be displayed.

2. Search engine understanding: Images are more challenging for search engines to understand than text. Alt text helps search engines comprehend images and related web pages. Precise Alt text increases the likelihood of images being found in search queries.

3. Linked images: For linked images, search engines treat Alt text like anchor text in text links. Relevant links help improve search engine rankings.

4. Consistent use: Ensure that Alt text is used on all images, whether they are from the gallery or newly created

Fixing broken links

Navigate to Broken Links to identify and redirect invalid links to a specific URL, ensuring users are directed to the desired page and improving SEO performance.

1. Identify and redirect broken links: When a product is removed from the store or a page is deleted, there may be broken links in the store, which will affect the SEO performance of the website. Redirect an invalid page to a specific link and save it. After doing so, when the user visits the broken link, it will be redirected to the page you want them to visit.

Setting up the Sitemap

Navigate to Sitemap to copy the automatically generated sitemap address, add it to Google Search Console by verifying your domain, and submit it to improve indexing and SEO.

1. Copy the sitemap address: In the Sitemap section, copy the automatically generated sitemap address by clicking on the copy icon.

2. Add the sitemap address to the Google search console: Click Connect to Google search console, which will redirect you to the Google Search Console page. Click the search property dropdown button and choose Add property.

3. Enter your custom domain: Enter your custom domain for verification. Using a domain provided by Shoplazza will not complete the verification.

4. Verify domain ownership: Copy the TXT record provided and navigate to your domain name service provider. For example, if the domain name was purchased on Alibaba Cloud, go to the Alibaba Cloud admin panel, paste the TXT record into the DNS configuration.

5. Finish the verification: Return to the Google Search Console page and click the Verify button to proceed.

6. Submit the sitemap: Copy the sitemap address locaed in the Sitemap section in the SEO optimizer app and paste it in your Google Search Console.

7. Alternative method: Instead of verifying through the domain, verify using the URL by inserting the copied meta tag in the custom code app   and selecting the top position for code placement. To learn more about the app, click here.

Setting up Google Snippets

Navigate to Google Snippets to enable or disable certain settings. These include breadcrumb structures for search results, product information display, and homepage meta tags, enhancing how your site appears in Google search.

1. Enable or disable Google Snippets: Toggle the switch to enable or disable each snippet type. Each type provides a preview to see how it looks. Save the settings after making changes

2. Snippet Types:

• Breadcrumbs: Use a breadcrumb structure to display search results and help users understand the site page structure. This breadcrumb will not show in the store, but only in the search engine results.
• Products: This snippet structure helps users better understand the products sold in the store. Product information such as title, description, price, and ratings will be displayed.
• Sitelinks: Use this structure to help users know more about your store. Sitelinks include various page descriptions that appear under your main site link in search results.

The SEO optimizer is an essential app for enhancing your store’s search engine optimization. With features like evaluating and improving SEO performance, identifying issues, setting meta tags, optimizing images, and fixing broken links, this tool ensures your store ranks higher in search results. It also supports the setup of sitemaps and Google Snippets, boosting visibility.