Plan your shipping strategy

Choosing what shipping rates to offer your customers is an important part of setting up your business. Before you take your first order, you need to decide what shipping strategy you want to use, and then set up how your customers can choose a shipping method.

Shipping strategies

Your shipping strategy will probably change over time as your store grows. One of the first decisions you will need to make is deciding how much to charge for shipping.


If you manage your inventory across multiple locations, then you need to offer flat shipping rates or the same shipping rates from all your locations.

Free shipping

Offering free shipping usually has a positive impact on your cart conversions. There are a few ways to offer free shipping, even if your business is just getting started. One way is to include the shipping fee in your product prices. Find out what the average cost to ship your product is, then add the buffer into your prices.

Another way is to offer free shipping on all orders over a certain dollar amount. 

Flat rate shipping

Another way to charge for shipping is to offer a flat rate for every package, or flat rates for weight ranges, destinations, or cart totals. When deciding on a flat rate, you will need to consider your average shipping cost to send a package so you don’t over or under charge. An example of a flat rate is to charge $5 for all domestic shipments.

Remember that your goal is to balance your own shipping and handling costs with attractive pricing for your customers. Different shipping strategies might work better at different stages of your business. It’s worth testing out a few different options to see how it impacts your sales.

Optimize shipping rates

You can also offer shipping rates that are calculated directly by various shipping carriers. But if you add calculated rates to your checkout, then you should make sure the rates that the shipping carrier provides back to your store are accurate.

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