Google Search Campaign
A Google Search campaign is a type of advertisement that appears on Google’s search engine results pages after someone ‘Googles’ for a specific search term. Let’s imagine we’re looking to have a nice dinner at an Italian restaurant tonight. What do we do? We hop onto Google and type in the search query: ‘Italian restaurants in Amsterdam’ and press enter. If all goes well, we’ll be taken to a page that shows us an X number of results related to our search query. The first results on that page are now showing Google Search Campaigns. These usually show above the organic results and provide helpful information that matches the search. Now, Shoplazza is integrated with the Google Search campaign, which provides another form of advertisement for merchants to expose their products.