Google Ads Conversion Tracking
Google Ads conversion tracking is a tracking code launched by the Google Ads platform to monitor and measure the effectiveness of advertising. Similar to GA global tracking, it can track key user events on the website. With the help of conversion tracking, users can find out whether the clicks obtained by advertising are effectively converting into valuable customer activities on the website i.e. purchase, registration, and form submission. Its two main functions are: Measure the effectiveness of ads. Provide basis for ad optimization.