Facebook Data Reporting (Enhanced)
The Facebook Conversion API enhances data reported to Facebook and uses the latest data reporting technology. It is essentially an enhanced version of Pixel. Browser cookies are no longer used to track data, data is obtained directly from the website server. This leads to more stable, accurate, and comprehensive behavioral data. Data sharing level: Standard: If you select Standard, Facebook pixel will only be used to report customer browsing behavior in your online store. The user browser’s ad blocker will prevent Facebook pixel from tracking data. Enhanced: If you select Enhanced, data will be reported from Facebook Pixel and Conversion API. Server data will be reported to Facebook through the Conversion API. The original Pixel can be used as an auxiliary tracker, this will complement and complete reported events to reduce the distance between Facebook and your back office.