In today's diverse e-commerce landscape, some businesses find success by concentrating on a single product or niche market. This approach can simplify marketing efforts and create a unique shopping experience for customers. If you're looking to adopt this strategy in your online store, setting up a single product section in your store theme is a practical step. This guide will walk you through the process, from creating the section in your theme to customizing its layout and features.
This feature is particularly helpful for:
- Concentrating your store's focus on a single, standout product.
- Streamlining SEO efforts with targeted keywords for a specific product or a smaller product line.
Creating a single product section
1. Go to your Shoplazza Admin > Online Store > Themes. In the Theme library, click Add theme from the top right to create a new Hero theme. If you are already using the Hero theme, click the Customize button.
2. In the default Hero template, click Add section to find the Single product section and configure your settings.
3. Click and drag the drop icon to reorganize the sections.
Setting up the single product section
- Clicking the section title will allow you to further adjust the properties of this section.
- Product: Assign an existing product to this section from Select product.
- Layout: Use the layout menu to customize where you would like to position your photo images.
Section padding
1. The padding editor is used to generate extra space around the section you create. Activate the "linkage icon" and type a value (measured in pixels) in any of the 4 columns to add buffers around the section or you may manually adjust each input by disabling the "linkage icon" in the centered area.
2. The screenshot below is an example of using 50 pixel spacing on each side.
3. Here, you can select to preview on desktop or mobile.
Additional features
Countdown
Utilize a countdown timer for limited-time discounts.
Inventory & Sales
The randomizer feature demonstrates how to set up dynamic inventory tracking (note: this is for demonstration purposes only).
Pricing
Display your product prices with the pricing block.
Variant
This block corresponds with your product variants settings.
Quantity
Offer customers the option to select multiple quantities quickly.
Buy buttons
Customize your buy buttons for a tailored shopping experience.
Focusing on a single product in your online store can streamline your operations and provide a clear, focused shopping experience for your customers. This guide helps you set up and customize a single product section, enhancing both the aesthetics and functionality of your online store.
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