Abandoned Checkouts

Abandoned checkouts occur when customers add items to their cart but don't finalize their purchase, a common issue in e-commerce. A high rate of checkout abandonment indicates a need for improving the shopping experience. In this guide, we'll show how to leverage the Abandoned Checkout feature to recapture these lost sales and optimize your online store's performance.

Steps

Head over to your Shoplazza admin > Orders > Abandoned checkouts.

Recoverable orders

The Recoverable tab is where customers initially expressed interest but left the checkout process mid-way. Ideal for targeted follow-ups to encourage completion of purchase.

1. Switch over to Recoverable tab to view incomplete orders.

  • In the Recoverable tab, the payment status is categorized as:
    • Unpaid: The customer hasn't completed the payment process.
    • Unable to process a payment: Excessive requests caused a temporary block, preventing transaction completion.

2. Click Edit header to change the header displayed in this tab.

3. Select and arrange at least 5 header fields, then click Confirm.

4. Scroll to the Recovery status section, which includes:

  • All: Displays all abandoned orders, both recoverable and recovered.
  • Failed to recover: Shows orders that couldn't be recovered, with an option to resend a recovery email.
  • Email sending: Indicates a recovery email has been sent to the customer, serving as a reminder to complete their purchase.
  • Recovering: Denotes that a recovery email has been successfully sent, and the store is now awaiting the customer's response to complete the order.

5. Further down, click Resend email under the Operation header.

6. Configure the email settings as follows, and once you're satisfied with the setup, click Send an email.

  • Discount code: Incorporate discount codes as an incentive for customers to complete their purchases.
  • Email template: Select and customize an email template suitable for sending out your recovery email.
  1.  

7. Click Preview to review the email.

8. Click an order to view more details.

9. Within the order details, you have the option to Resend Email or Copy this link for direct access to the checkout page. If the email has already been resent, the button will display "Email Sent."

Recovered orders

The Recovered tab indicates where customers have returned and completed their purchases after initial abandonment.

1. Switch over to Recovered tab to view your incompleted checkouts. Email customers here to encourage them to finish their purchases.

  • Payment status:
    • Unpaid: Buyers returned to their cart but haven’t finalized the payment.
    • Paid: Buyer returned to their cart and successfully completed their purchase.
    • Payment cancelled: Payment was initiated but cancelled before completion.
    • Pending refund: Payment was successful, but a refund process has been initiated and it's currently awaiting completion.
    • Refunded: A successful transaction that was later refunded to the buyer.
    • Partially Refunded: A portion of a payment has been returned to the buyer.
    • Refund failed: Attempt to refund a payment wasn't successful.

2. Click Edit header to change the header displayed in this tab.

3. Select at least 5 header fields to be displayed. Drag to change the position. Once done, click Confirm.

4. Click an order to view its details.

All orders

The all tab displays every checkout process, irrespective of the status, offering an overview of all transactions.

1. Switch over to the All tab to view all abandoned orders.

  • Payment status:
    • Unpaid: Buyers have unpaid items in their cart.
    • Paid: Transactions where buyers successfully completed the purchase process.
    • Payment cancelled: Transactions that were initiated but cancelled before completion.
    • Pending refund: Transactions where a refund has been initiated and is waiting completion.
    • Refunded: Payments that were successfully completed and have subsequently been refunded to the buyer.
    • Partially Refunded: Transactions where part of the payment has been refunded to the buyer.
    • Refund failed: Instances where the refund attempt was unsuccessful.

2. Click Edit header to change the header displayed in this tab.

3. Select at least 5 header fields to be displayed. Drag to change the position. Once done, click Confirm.

4. Scroll to the Recovery status section, which includes:

  • All: Displays all abandoned orders, both recoverable and recovered.
  • Failed to recover: Shows orders that couldn't be recovered, with an option to resend a recovery email.
  • Email sending: Indicates a recovery email has been sent to the customer, serving as a reminder to complete their purchase.
  • Recovering: Denotes that a recovery email has been successfully sent, and the store is now awaiting the customer's response to complete the order.

5. Here, you can also click an order to view its detailed information, either recoverable or recovered.

Efficiently addressing abandoned checkouts is an important strategy for enhancing your online store's performance. By leveraging Shoplazza's Abandoned Checkout feature, transform potential losses into successful recoveries, leading to an improved shopping experience for your customers.

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